{"podcast":{"title":"Mind Your Wedding Business Podcast","slug":"mind-your-wedding-business-podcast-6984620","podcast_index_feed_id":6984620,"rss_url":"https://feeds.captivate.fm/mind-your-wedding-business/","website_url":"https://weddingiq.com/mind-your-wedding-business","image_url":"https://artwork.captivate.fm/a1aad341-0480-4ed3-a468-db3e2bc1f0f2/9RoW8bz2XHM6I-Ata4JNMWRN.jpg","author":"Kevin Dennis","episode_count":77,"summary":"The Mind Your Wedding Business Podcast provides actionable strategies and resources for business-minded wedding professionals who love love — but also care about their bottom line. Host and owner of the WeddingIQ blog, Kevin Dennis, welcomes industry experts to each episode to share their best advice, biggest mistakes, and proven strategies for business growth and client satisfaction. Kevin brings his own share of industry knowledge to the table. He is the founder of lighting and A/V company, Fantasy Sound Event Services, as well as a national speaker and regular contributor to B2B publications across the event industry. He has served on the board for the Foundation of NACE, NACE Silicon Valley, and WIPA. He is also the founder of the Tri-Valley Wedding Professionals Networking Group. Tune in each week to learn about sales, marketing, client service, event technology, and more — all with the intention to help wedding professionals grow their businesses and achieve their goals.","last_synced_at":"2026-07-01T00:17:39.684508+00:00","page_url":"https://stenobird.com/podcast/mind-your-wedding-business-podcast-6984620"},"episode":{"title":"#52: The Trust Recession & How Wedding Vendors Are Using Social Media with Adrienna McDermott & Andrea Shah","slug":"52-the-trust-recession-how-wedding-vendors-are-using-social-media-with-adrienna-mcdermott-andrea-shah","published_at":"2025-11-11T11:00:00+00:00","page_url":"https://stenobird.com/podcast/mind-your-wedding-business-podcast-6984620/52-the-trust-recession-how-wedding-vendors-are-using-social-media-with-adrienna-mcdermott-andrea-shah","show_page_url":"https://stenobird.com/podcast/mind-your-wedding-business-podcast-6984620","url":"https://mind-your-wedding-business.captivate.fm/episode/the-trust-recession-how-wedding-vendors-are-using-social-media-with-adrienna-mcdermott-andrea-shah","audio_url":"https://episodes.captivate.fm/episode/d7335d0d-eaf4-4a78-b2be-7d73e2b95f7b.mp3","summary":"In this episode of Mind Your Wedding Business , Kevin sits down with marketers Adrienna McDermott of Ava And The Bee and copywriter Andrea Shah to unpack “the trust recession” - why today’s couples are more skeptical than ever, and how wedding vendors can use social media to rebuild credibility. Together, they dig into the post-pandemic shift: price whiplash, viral horror stories, and glossy feeds that don’t show the real work. Adrienna and Andrea share practical, low-lift ways to earn trust online, such as clear pricing ranges, behind-the-scenes reels, and DM-friendly inquiry paths. Plus, what to stop doing (gatekeeping, vague copy, and complaint-posting on public channels). They also get tactical about platform strategy and messaging. From Instagram and Pinterest to Reddit listening and press/SEO, you’ll learn how transparency, process education, and personality-forward content convert better than curated grids. Highlights: What’s fueling the “trust recession”: price jumps, media horror stories, and unrealistic social expectations Transparency that works: publish ranges + “most clients spend” anchors; show full galleries, timelines, and logistics BTS over perfection: simple reels/stories of real work outperform polished grids (and build credibility) Meet clients where they are: open DMs, allow texting, and reduce friction on inquiry forms Reddit as research: listen for objections, language, and trends - don’t promote or argue Message to your fit: use copy and content to attract green flags (and repel mismatches) Platform notes: Instagram for daily trust, Pinterest to amplify blogs, PR/backlinks for authority, TikTok for reach Boundaries & communication: set response expectations and update proactively to prevent service complaints This episode is a candid, practi…","meta_description":"In this episode of Mind Your Wedding Business , Kevin sits down with marketers Adrienna McDermott of Ava And The Bee and copywriter Andrea Shah to unpack…","key_points":[],"chapters":[],"topics":[],"duration_seconds":3614,"processing_state":"not_requested","actions":[{"name":"request_transcript","method":"POST","url":"https://stenobird.com/v1/public/podcasts/mind-your-wedding-business-podcast-6984620/episodes/52-the-trust-recession-how-wedding-vendors-are-using-social-media-with-adrienna-mcdermott-andrea-shah/transcription-requests","description":"Idempotently request low-priority transcript generation for this episode."},{"name":"read_markdown","method":"GET","url":"https://stenobird.com/podcast/mind-your-wedding-business-podcast-6984620/52-the-trust-recession-how-wedding-vendors-are-using-social-media-with-adrienna-mcdermott-andrea-shah.md","description":"Read the agent-friendly Markdown representation of this episode resource."}]}}