{"podcast":{"title":"Mind Pump: Raw Fitness Truth","slug":"mind-pump-raw-fitness-truth-320363","podcast_index_feed_id":320363,"rss_url":"https://mindpump.libsyn.com/rss","website_url":"http://www.mindpumpmedia.com","image_url":"https://static.libsyn.com/p/assets/3/2/5/7/325739fbb2e6151427a2322813b393ee/MindPump_Icon_5_Human_Made.png","author":"Sal Di Stefano, Adam Schafer, Justin Andrews, Doug Egge","episode_count":1000,"summary":"MindPump exposes the RAW TRUTH about health, fitness, nutrition and more... Hosts Sal Di Stefano, Adam Schafer & Justin Andrews pull back the curtain on the mythology, snake oil and pseudo-science that pervades the fitness industry and present science-backed solutions that result in increased muscular development and performance while simultaneously emphasizing health. No fitness institution or fitness \"truth\" is safe from their quick wit and over 40 years of combined experience in the fitness industry. Produced by Doug Egge. Find Mind Pump and the Mind Pump hosts on Instragram @mindpumpmedia, @mindpumpsal, @mindpumpadam, @mindpumpjustin & @mindpumpdoug and at mindpumppodcast.com. Get expertly programmed Mind Pump training protocols at mapsfitnessproducts.com","last_synced_at":"2026-09-17T10:20:55.067646+00:00","page_url":"https://stenobird.com/podcast/mind-pump-raw-fitness-truth-320363"},"episode":{"title":"The Story Behind the Skincare Brand That Changed What Men Put on Their Face | Mind Pump","slug":"the-story-behind-the-skincare-brand-that-changed-what-men-put-on-their-face-mind-pump","published_at":"2026-08-11T00:00:00+00:00","page_url":"https://stenobird.com/podcast/mind-pump-raw-fitness-truth-320363/the-story-behind-the-skincare-brand-that-changed-what-men-put-on-their-face-mind-pump","show_page_url":"https://stenobird.com/podcast/mind-pump-raw-fitness-truth-320363","url":"https://mindpump.libsyn.com/the-story-behind-the-skincare-brand-that-changed-what-men-put-on-their-face-mind-pump","audio_url":"https://traffic.libsyn.com/secure/mindpump/Caldera_Interview_FINAL.mp3?dest-id=248504","summary":"In this episode the guys sit down with Jared Pobre, founder and CEO of Caldera Lab, to tell the full origin story of how he created a new category of skincare for men. Jared shares how moving to Jackson Hole at 40 with a new baby wrecked his skin and led him to use his wife's products — and why that sparked the idea to build a premium natural skincare line specifically formulated for men's thicker, oilier, testosterone-managed skin. He breaks down the product development process including wild harvesting survivor plants from the Wyoming wilderness, running clinical trials before launching, why they use exosomes as a delivery system, and why natural actives that work with your skin's microbiome beat harsh retinol-based products every time. The guys share how they started working with Caldera Lab near the beginning — Adam's psoriasis, Justin's dry skin and Sal's oily skin all responding the same way — and why their audience became some of Caldera's highest value customers. Jared also reveals that Caldera is now Nordstrom's number two men's brand just months after launch, has nearly 70% customer retention, and is growing high double digits this year. Caldera Lab: https://calderalab.com/mindpump Code: MINDPUMP for 20% off your first order. GUEST LINKS Jared Pobre — LinkedIn: https://www.linkedin.com/in/jaredpobre Caldera Lab: https://calderalab.com Instagram: @calderalab LINKS Mind Pump Store: https://mindpumpstore.com Maps Fitness Products: https://mapsfitnessproducts.com Instagram: @mindpumpmedia 0:00 - Intro 1:03 - Why Jared started a skincare brand for men — Jackson Hole, turning 40 and a new baby 3:05 - How he saw the early signs of men caring about skincare before anyone else did 5:42 - Why men's skin is fundamentally different — 25% thicker, twice as oily, managed b…","meta_description":"In this episode the guys sit down with Jared Pobre, founder and CEO of Caldera Lab, to tell the full origin story of how he created a new category of skin…","key_points":[],"chapters":[],"topics":[],"duration_seconds":3745,"processing_state":"not_requested","actions":[{"name":"request_transcript","method":"POST","url":"https://stenobird.com/v1/public/podcasts/mind-pump-raw-fitness-truth-320363/episodes/the-story-behind-the-skincare-brand-that-changed-what-men-put-on-their-face-mind-pump/transcription-requests","description":"Idempotently request low-priority transcript generation for this episode."},{"name":"read_markdown","method":"GET","url":"https://stenobird.com/podcast/mind-pump-raw-fitness-truth-320363/the-story-behind-the-skincare-brand-that-changed-what-men-put-on-their-face-mind-pump.md","description":"Read the agent-friendly Markdown representation of this episode resource."}]}}