{"podcast":{"title":"Million Dollar Nonprofit","slug":"million-dollar-nonprofit-6716141","podcast_index_feed_id":6716141,"rss_url":"https://feeds.cohostpodcasting.com/D9TQsjrd","website_url":"https://realtomkelly.com/","image_url":"https://files.cohostpodcasting.com/quill-file-prod/c3ee17da-2612-4b2a-aa56-de43e8b1a707/shows/5791eb0d-1842-4e5c-976d-01b89ae72135/cover-art/original_fc4f8f18a06b858771728d154e1246cc.png","author":"Tom Kelly","episode_count":360,"summary":"Welcome to The Million Dollar Nonprofit — the daily podcast for small-but-mighty teams ready to scale their impact without burning out. Hosted by nonprofit growth strategist Tom Kelly, each episode delivers no-fluff strategies to raise more, automate smarter, and finally understand what’s working (and what’s not). Learn how to use AI tools, sharp messaging, and efficient systems to turn clicks into donations, casual supporters into loyal advocates, and your scrappy org into a million-dollar nonprofit. Whether you're solo or leading a small team, this is your playbook for sustainable, scalable fundraising that actually works.","last_synced_at":"2026-06-16T18:19:36.252270+00:00","page_url":"https://stenobird.com/podcast/million-dollar-nonprofit-6716141"},"episode":{"title":"Episode 351: How One Typo Accidentally Doubled Donations","slug":"episode-351-how-one-typo-accidentally-doubled-donations","published_at":"2026-06-01T04:00:00+00:00","page_url":"https://stenobird.com/podcast/million-dollar-nonprofit-6716141/episode-351-how-one-typo-accidentally-doubled-donations","show_page_url":"https://stenobird.com/podcast/million-dollar-nonprofit-6716141","url":"https://million-dollar-nonprofit.cohostpodcasting.com/episodes/episode-351-how-one-typo-accidentally-doubled-donations","audio_url":"https://audio-delivery.cohostpodcasting.com/audio/c3ee17da-2612-4b2a-aa56-de43e8b1a707/episodes/24198242-b86b-46ff-8ea8-66c99e3e43d3/episode.mp3","summary":"📚 Grab your copy of Tom Kelly's book, The Million Dollar Nonprofit: https://ip.charityauctions.com/free-book-podcast  What if one of your biggest fundraising breakthroughs came from a mistake? In this episode of The Million Dollar Nonprofit, we explore the surprising story of how a simple typo in a fundraising email led to significantly higher engagement, more donor replies, and nearly double the expected donations. The lesson isn't about grammar or email marketing tactics—it's about the power of authenticity and human connection. Many nonprofits spend enormous amounts of time polishing every word, refining every sentence, and perfecting every communication. While professionalism matters, over-editing can sometimes remove the very thing that creates donor engagement: genuine humanity. This episode introduces a simple framework for creating fundraising communication that feels real, relatable, and emotionally engaging: Authenticity — Focus on being genuine rather than perfectly polished Relatability — Embrace the human moments that help donors connect with your message Presence — Communicate with timeliness and energy instead of waiting for perfection You'll learn why donors often respond more strongly to messages that feel personal, how emotional honesty can outperform flawless marketing copy, and why speed and authenticity frequently create stronger engagement than endless revisions. The episode also explores how modern fundraising success depends on building trust through real human communication. Whether through emails, donor updates, fundraising campaigns, or events, people are drawn to messages that feel sincere rather than manufactured. If you've ever delayed sending a message because it wasn't \"perfect enough,\" this episode may change the way you think abou…","meta_description":"📚 Grab your copy of Tom Kelly's book, The Million Dollar Nonprofit: https://ip.charityauctions.com/free-book-podcast What if one of your biggest fun…","key_points":[],"chapters":[],"topics":[],"duration_seconds":234,"processing_state":"not_requested","actions":[{"name":"request_transcript","method":"POST","url":"https://stenobird.com/v1/public/podcasts/million-dollar-nonprofit-6716141/episodes/episode-351-how-one-typo-accidentally-doubled-donations/transcription-requests","description":"Idempotently request low-priority transcript generation for this episode."},{"name":"read_markdown","method":"GET","url":"https://stenobird.com/podcast/million-dollar-nonprofit-6716141/episode-351-how-one-typo-accidentally-doubled-donations.md","description":"Read the agent-friendly Markdown representation of this episode resource."}]}}