{"podcast":{"title":"Million Dollar Nonprofit","slug":"million-dollar-nonprofit-6716141","podcast_index_feed_id":6716141,"rss_url":"https://feeds.cohostpodcasting.com/D9TQsjrd","website_url":"https://realtomkelly.com/","image_url":"https://files.cohostpodcasting.com/quill-file-prod/c3ee17da-2612-4b2a-aa56-de43e8b1a707/shows/5791eb0d-1842-4e5c-976d-01b89ae72135/cover-art/original_fc4f8f18a06b858771728d154e1246cc.png","author":"Tom Kelly","episode_count":360,"summary":"Welcome to The Million Dollar Nonprofit — the daily podcast for small-but-mighty teams ready to scale their impact without burning out. Hosted by nonprofit growth strategist Tom Kelly, each episode delivers no-fluff strategies to raise more, automate smarter, and finally understand what’s working (and what’s not). Learn how to use AI tools, sharp messaging, and efficient systems to turn clicks into donations, casual supporters into loyal advocates, and your scrappy org into a million-dollar nonprofit. Whether you're solo or leading a small team, this is your playbook for sustainable, scalable fundraising that actually works.","last_synced_at":"2026-06-16T18:19:36.252270+00:00","page_url":"https://stenobird.com/podcast/million-dollar-nonprofit-6716141"},"episode":{"title":"Episode 347: Why Donors Open Your Emails But Don’t Give","slug":"episode-347-why-donors-open-your-emails-but-don-t-give","published_at":"2026-05-28T06:29:10+00:00","page_url":"https://stenobird.com/podcast/million-dollar-nonprofit-6716141/episode-347-why-donors-open-your-emails-but-don-t-give","show_page_url":"https://stenobird.com/podcast/million-dollar-nonprofit-6716141","url":"https://million-dollar-nonprofit.cohostpodcasting.com/episodes/episode-347-why-donors-open-your-emails-but-don-t-give","audio_url":"https://audio-delivery.cohostpodcasting.com/audio/c3ee17da-2612-4b2a-aa56-de43e8b1a707/episodes/187b5d4c-4f7d-466a-a0c9-9d9f679e935b/episode.mp3","summary":"📚 Grab your copy of Tom Kelly's book, The Million Dollar Nonprofit: https://ip.charityauctions.com/free-book-podcast  Have you ever looked at your fundraising email metrics and wondered why people open, click, and read your message—but never donate? In this episode of The Million Dollar Nonprofit, we uncover one of the most common frustrations in fundraising: attention without action. Many nonprofits assume low donations are caused by poor open rates or lack of visibility. In reality, the problem often lies in what happens after the click. This episode introduces a simple but powerful framework to help turn donor interest into donor action: Emotion — Create genuine emotional connection instead of simply sharing information Friction — Remove barriers that make giving feel confusing, slow, or difficult Direction — Give donors a clear, specific reason to act now You’ll learn why curiosity and commitment are two completely different stages of the donor journey, how emotional storytelling drives generosity, and why simplifying the giving experience can dramatically improve conversion rates. The episode also explores the hidden ways fundraising emails lose momentum—from vague calls to action and overwhelming information to donation pages that unintentionally create friction. You'll discover how donor-focused communication, stronger storytelling, and clearer asks can help transform attention into meaningful support. If your emails generate clicks but not contributions, this episode provides practical strategies to help donors move from interest to action. 🔹 Key Takeaways Opening an email is curiosity; donating is commitment Emotion motivates action more effectively than information alone Donors give because they feel connected, hopeful, inspired, or needed Every extra st…","meta_description":"📚 Grab your copy of Tom Kelly's book, The Million Dollar Nonprofit: https://ip.charityauctions.com/free-book-podcast Have you ever looked at your fu…","key_points":[],"chapters":[],"topics":[],"duration_seconds":271,"processing_state":"not_requested","actions":[{"name":"request_transcript","method":"POST","url":"https://stenobird.com/v1/public/podcasts/million-dollar-nonprofit-6716141/episodes/episode-347-why-donors-open-your-emails-but-don-t-give/transcription-requests","description":"Idempotently request low-priority transcript generation for this episode."},{"name":"read_markdown","method":"GET","url":"https://stenobird.com/podcast/million-dollar-nonprofit-6716141/episode-347-why-donors-open-your-emails-but-don-t-give.md","description":"Read the agent-friendly Markdown representation of this episode resource."}]}}