{"podcast":{"title":"Million Dollar Nonprofit","slug":"million-dollar-nonprofit-6716141","podcast_index_feed_id":6716141,"rss_url":"https://feeds.cohostpodcasting.com/D9TQsjrd","website_url":"https://realtomkelly.com/","image_url":"https://files.cohostpodcasting.com/quill-file-prod/c3ee17da-2612-4b2a-aa56-de43e8b1a707/shows/5791eb0d-1842-4e5c-976d-01b89ae72135/cover-art/original_fc4f8f18a06b858771728d154e1246cc.png","author":"Tom Kelly","episode_count":360,"summary":"Welcome to The Million Dollar Nonprofit — the daily podcast for small-but-mighty teams ready to scale their impact without burning out. Hosted by nonprofit growth strategist Tom Kelly, each episode delivers no-fluff strategies to raise more, automate smarter, and finally understand what’s working (and what’s not). Learn how to use AI tools, sharp messaging, and efficient systems to turn clicks into donations, casual supporters into loyal advocates, and your scrappy org into a million-dollar nonprofit. Whether you're solo or leading a small team, this is your playbook for sustainable, scalable fundraising that actually works.","last_synced_at":"2026-06-16T18:19:36.252270+00:00","page_url":"https://stenobird.com/podcast/million-dollar-nonprofit-6716141"},"episode":{"title":"Episode 346: The Email I Almost Didn’t Send That Raised $27,000","slug":"episode-346-the-email-i-almost-didn-t-send-that-raised-27-000","published_at":"2026-05-26T04:00:00+00:00","page_url":"https://stenobird.com/podcast/million-dollar-nonprofit-6716141/episode-346-the-email-i-almost-didn-t-send-that-raised-27-000","show_page_url":"https://stenobird.com/podcast/million-dollar-nonprofit-6716141","url":"https://million-dollar-nonprofit.cohostpodcasting.com/episodes/episode-346-the-email-i-almost-didn-t-send-that-raised-27-000","audio_url":"https://audio-delivery.cohostpodcasting.com/audio/c3ee17da-2612-4b2a-aa56-de43e8b1a707/episodes/68f1344c-3493-4421-9e69-0239437fac1e/episode.mp3","summary":"📚 Grab your copy of Tom Kelly's book, The Million Dollar Nonprofit: https://ip.charityauctions.com/free-book-podcast   What if the fundraising message you’re afraid to send is actually the one your donors need to hear most? In this episode of The Million Dollar Nonprofit , we explore the powerful story behind one simple, honest fundraising email that almost got deleted — but instead raised $27,000. After weeks of flat campaign performance, average open rates, and slow donations, the breakthrough didn’t come from better graphics, smarter tactics, or polished marketing language. It came from honesty. This episode breaks down why authentic, emotionally real communication consistently outperforms overly polished fundraising copy. You’ll learn a powerful three-part framework for writing fundraising emails that truly connect: Truth — Say what’s real instead of what sounds impressive Tension — Create urgency around a real moment that matters now Trust — Build connection through honesty and vulnerability You’ll also discover why simple emails often outperform designed campaigns, how conversational writing builds stronger donor relationships, and why people respond to messages that feel human instead of corporate. The episode also explores how tools like ChatGPT, DonorBooks, and CharityAuctionsToday can support fundraising systems while still keeping emotional connection at the center of donor engagement. If your fundraising emails feel ignored, overly polished, or disconnected, this episode will help you write messages that sound less like marketing and more like one person speaking honestly to another. 🔹 Key Takeaways Honest fundraising often outperforms polished marketing Vulnerability builds trust and donor connection Emotional honesty creates stronger engagement Simpl…","meta_description":"📚 Grab your copy of Tom Kelly's book, The Million Dollar Nonprofit: https://ip.charityauctions.com/free-book-podcast What if the fundraising messag…","key_points":[],"chapters":[],"topics":[],"duration_seconds":266,"processing_state":"not_requested","actions":[{"name":"request_transcript","method":"POST","url":"https://stenobird.com/v1/public/podcasts/million-dollar-nonprofit-6716141/episodes/episode-346-the-email-i-almost-didn-t-send-that-raised-27-000/transcription-requests","description":"Idempotently request low-priority transcript generation for this episode."},{"name":"read_markdown","method":"GET","url":"https://stenobird.com/podcast/million-dollar-nonprofit-6716141/episode-346-the-email-i-almost-didn-t-send-that-raised-27-000.md","description":"Read the agent-friendly Markdown representation of this episode resource."}]}}