{"podcast":{"title":"Million Dollar Nonprofit","slug":"million-dollar-nonprofit-6716141","podcast_index_feed_id":6716141,"rss_url":"https://feeds.cohostpodcasting.com/D9TQsjrd","website_url":"https://realtomkelly.com/","image_url":"https://files.cohostpodcasting.com/quill-file-prod/c3ee17da-2612-4b2a-aa56-de43e8b1a707/shows/5791eb0d-1842-4e5c-976d-01b89ae72135/cover-art/original_fc4f8f18a06b858771728d154e1246cc.png","author":"Tom Kelly","episode_count":360,"summary":"Welcome to The Million Dollar Nonprofit — the daily podcast for small-but-mighty teams ready to scale their impact without burning out. Hosted by nonprofit growth strategist Tom Kelly, each episode delivers no-fluff strategies to raise more, automate smarter, and finally understand what’s working (and what’s not). Learn how to use AI tools, sharp messaging, and efficient systems to turn clicks into donations, casual supporters into loyal advocates, and your scrappy org into a million-dollar nonprofit. Whether you're solo or leading a small team, this is your playbook for sustainable, scalable fundraising that actually works.","last_synced_at":"2026-06-16T18:19:36.252270+00:00","page_url":"https://stenobird.com/podcast/million-dollar-nonprofit-6716141"},"episode":{"title":"Episode 320: The Pre-Event Checklist Top Fundraisers Never Skip: How to Win Your Auction Before It Starts","slug":"episode-320-the-pre-event-checklist-top-fundraisers-never-skip-how-to-win-your-auction-before-it-starts","published_at":"2026-04-26T04:00:00+00:00","page_url":"https://stenobird.com/podcast/million-dollar-nonprofit-6716141/episode-320-the-pre-event-checklist-top-fundraisers-never-skip-how-to-win-your-auction-before-it-starts","show_page_url":"https://stenobird.com/podcast/million-dollar-nonprofit-6716141","url":"https://million-dollar-nonprofit.cohostpodcasting.com/episodes/episode-320-the-pre-event-checklist-top-fundraisers-never-skip-how-to-win-your-auction-before-it-starts","audio_url":"https://audio-delivery.cohostpodcasting.com/audio/c3ee17da-2612-4b2a-aa56-de43e8b1a707/episodes/6b953793-dffe-463f-8d42-e1e426bfb287/episode.mp3","summary":"📚 Grab your copy of Tom Kelly's book, The Million Dollar Nonprofit:  https://ip.charityauctions.com/free-book-podcast   Your auction doesn’t start when the first bid comes in. It starts days—even weeks—before anyone clicks “bid.” In this episode of The Million Dollar Nonprofit , Tom Kelly breaks down the pre-event checklist that separates average auctions from high-performing ones. Because most nonprofits focus on event-day logistics—tables, food, check-in—but the real revenue is decided long before that. Tom introduces a simple but powerful framework: Audience. Items. Momentum. Systems. You’ll learn how to build the right room of engaged bidders (not just attendees), present your auction items in a way that drives competition, create early momentum before the event even begins, and ensure your backend systems are seamless and friction-free. You’ll also discover how platforms like CharityAuctionsToday allow you to open bidding early and build excitement ahead of time, while tools like DonorBooks help you organize your data, identify top bidders, and plan meaningful follow-ups. This episode also highlights a critical insight: your top bidders should feel like insiders before the event starts. A simple personal message can dramatically change how—and how much—they bid. If you’ve ever felt like you were scrambling on event day, this episode will show you how to shift from reactive to prepared—and turn your auction into a smooth, high-energy, revenue-generating experience.","meta_description":"📚 Grab your copy of Tom Kelly's book, The Million Dollar Nonprofit: https://ip.charityauctions.com/free-book-podcast Your auction doesn’t sta…","key_points":[],"chapters":[],"topics":[],"duration_seconds":217,"processing_state":"not_requested","actions":[{"name":"request_transcript","method":"POST","url":"https://stenobird.com/v1/public/podcasts/million-dollar-nonprofit-6716141/episodes/episode-320-the-pre-event-checklist-top-fundraisers-never-skip-how-to-win-your-auction-before-it-starts/transcription-requests","description":"Idempotently request low-priority transcript generation for this episode."},{"name":"read_markdown","method":"GET","url":"https://stenobird.com/podcast/million-dollar-nonprofit-6716141/episode-320-the-pre-event-checklist-top-fundraisers-never-skip-how-to-win-your-auction-before-it-starts.md","description":"Read the agent-friendly Markdown representation of this episode resource."}]}}