{"podcast":{"title":"Million Dollar Nonprofit","slug":"million-dollar-nonprofit-6716141","podcast_index_feed_id":6716141,"rss_url":"https://feeds.cohostpodcasting.com/D9TQsjrd","website_url":"https://realtomkelly.com/","image_url":"https://files.cohostpodcasting.com/quill-file-prod/c3ee17da-2612-4b2a-aa56-de43e8b1a707/shows/5791eb0d-1842-4e5c-976d-01b89ae72135/cover-art/original_fc4f8f18a06b858771728d154e1246cc.png","author":"Tom Kelly","episode_count":360,"summary":"Welcome to The Million Dollar Nonprofit — the daily podcast for small-but-mighty teams ready to scale their impact without burning out. Hosted by nonprofit growth strategist Tom Kelly, each episode delivers no-fluff strategies to raise more, automate smarter, and finally understand what’s working (and what’s not). Learn how to use AI tools, sharp messaging, and efficient systems to turn clicks into donations, casual supporters into loyal advocates, and your scrappy org into a million-dollar nonprofit. Whether you're solo or leading a small team, this is your playbook for sustainable, scalable fundraising that actually works.","last_synced_at":"2026-06-16T18:19:36.252270+00:00","page_url":"https://stenobird.com/podcast/million-dollar-nonprofit-6716141"},"episode":{"title":"Episode 319: What Your Auction Data Is Telling You: Turn Insights Into Higher Revenue and Better Events","slug":"episode-319-what-your-auction-data-is-telling-you-turn-insights-into-higher-revenue-and-better-events","published_at":"2026-04-25T15:39:06+00:00","page_url":"https://stenobird.com/podcast/million-dollar-nonprofit-6716141/episode-319-what-your-auction-data-is-telling-you-turn-insights-into-higher-revenue-and-better-events","show_page_url":"https://stenobird.com/podcast/million-dollar-nonprofit-6716141","url":"https://million-dollar-nonprofit.cohostpodcasting.com/episodes/episode-319-what-your-auction-data-is-telling-you-turn-insights-into-higher-revenue-and-better-events","audio_url":"https://audio-delivery.cohostpodcasting.com/audio/c3ee17da-2612-4b2a-aa56-de43e8b1a707/episodes/7ea8b3b1-285d-4aa5-9cae-bbec66451087/episode.mp3","summary":"📚 Grab your copy of Tom Kelly's book, The Million Dollar Nonprofit:  https://ip.charityauctions.com/free-book-podcast   Your auction is already giving you answers. Not next year. Not after another event. Right now. In this episode of The Million Dollar Nonprofit , Tom Kelly breaks down how to read and use your auction data to improve your next event—without guessing, without starting over, and without adding more work. Because most nonprofits focus on one number: total revenue. But that’s just the result. The real value is in the story behind it. Tom introduces a simple but powerful framework: Participation. Behavior. Friction. Momentum. You’ll learn how to identify engagement gaps, uncover what actually drives bidding activity, spot where donors drop off, and understand how energy builds—or fades—throughout your event. You’ll also discover how platforms like CharityAuctionsToday provide real-time insights into bidder behavior, while tools like DonorBooks help you track engagement and follow up with your most valuable donors. This episode also highlights one of the most overlooked opportunities: your top bidders. The people who showed up, stayed engaged, and gave the most are your strongest growth lever—if you actually follow up. If you want each event to perform better than the last, this is where it starts. Not with more effort—but with better insight.","meta_description":"📚 Grab your copy of Tom Kelly's book, The Million Dollar Nonprofit: https://ip.charityauctions.com/free-book-podcast Your auction is already…","key_points":[],"chapters":[],"topics":[],"duration_seconds":219,"processing_state":"not_requested","actions":[{"name":"request_transcript","method":"POST","url":"https://stenobird.com/v1/public/podcasts/million-dollar-nonprofit-6716141/episodes/episode-319-what-your-auction-data-is-telling-you-turn-insights-into-higher-revenue-and-better-events/transcription-requests","description":"Idempotently request low-priority transcript generation for this episode."},{"name":"read_markdown","method":"GET","url":"https://stenobird.com/podcast/million-dollar-nonprofit-6716141/episode-319-what-your-auction-data-is-telling-you-turn-insights-into-higher-revenue-and-better-events.md","description":"Read the agent-friendly Markdown representation of this episode resource."}]}}