{"podcast":{"title":"Million Dollar Nonprofit","slug":"million-dollar-nonprofit-6716141","podcast_index_feed_id":6716141,"rss_url":"https://feeds.cohostpodcasting.com/D9TQsjrd","website_url":"https://realtomkelly.com/","image_url":"https://files.cohostpodcasting.com/quill-file-prod/c3ee17da-2612-4b2a-aa56-de43e8b1a707/shows/5791eb0d-1842-4e5c-976d-01b89ae72135/cover-art/original_fc4f8f18a06b858771728d154e1246cc.png","author":"Tom Kelly","episode_count":360,"summary":"Welcome to The Million Dollar Nonprofit — the daily podcast for small-but-mighty teams ready to scale their impact without burning out. Hosted by nonprofit growth strategist Tom Kelly, each episode delivers no-fluff strategies to raise more, automate smarter, and finally understand what’s working (and what’s not). Learn how to use AI tools, sharp messaging, and efficient systems to turn clicks into donations, casual supporters into loyal advocates, and your scrappy org into a million-dollar nonprofit. Whether you're solo or leading a small team, this is your playbook for sustainable, scalable fundraising that actually works.","last_synced_at":"2026-06-16T18:19:36.252270+00:00","page_url":"https://stenobird.com/podcast/million-dollar-nonprofit-6716141"},"episode":{"title":"Episode 318: The Psychology of Bidding Wars: How to Turn Competition Into Higher Auction Revenue","slug":"episode-318-the-psychology-of-bidding-wars-how-to-turn-competition-into-higher-auction-revenue","published_at":"2026-04-24T04:00:00+00:00","page_url":"https://stenobird.com/podcast/million-dollar-nonprofit-6716141/episode-318-the-psychology-of-bidding-wars-how-to-turn-competition-into-higher-auction-revenue","show_page_url":"https://stenobird.com/podcast/million-dollar-nonprofit-6716141","url":"https://million-dollar-nonprofit.cohostpodcasting.com/episodes/episode-318-the-psychology-of-bidding-wars-how-to-turn-competition-into-higher-auction-revenue","audio_url":"https://audio-delivery.cohostpodcasting.com/audio/c3ee17da-2612-4b2a-aa56-de43e8b1a707/episodes/07e0cabe-6138-4f70-91c8-8d2b08f4f456/episode.mp3","summary":"📚 Grab your copy of Tom Kelly's book, The Million Dollar Nonprofit:  https://ip.charityauctions.com/free-book-podcast   At some point in every great auction, something shifts. It stops being about the item… and starts being about winning. In this episode of The Million Dollar Nonprofit , Tom Kelly breaks down the psychology behind bidding wars—and how to intentionally design your auction to trigger them. Because bidding wars aren’t random. They’re predictable. And when you understand what drives them, you can create the conditions for prices to rise fast. Tom introduces three powerful drivers: Ownership. Competition. Urgency. You’ll learn why getting that first bid is everything, how visibility fuels competitive behavior, and why urgency—especially through rolling close—keeps bidders engaged until the very end. You’ll also see how platforms like CharityAuctionsToday help surface real-time bidding activity, while tools like DonorBooks allow you to trigger smart, timely messages that keep bidders in the game. From outbid alerts to leaderboard dynamics, this episode shows you how to turn passive participation into active competition—and competition into higher revenue. If your auction has ever felt slow, quiet, or underwhelming, this is the missing piece.","meta_description":"📚 Grab your copy of Tom Kelly's book, The Million Dollar Nonprofit: https://ip.charityauctions.com/free-book-podcast At some point in every g…","key_points":[],"chapters":[],"topics":[],"duration_seconds":245,"processing_state":"not_requested","actions":[{"name":"request_transcript","method":"POST","url":"https://stenobird.com/v1/public/podcasts/million-dollar-nonprofit-6716141/episodes/episode-318-the-psychology-of-bidding-wars-how-to-turn-competition-into-higher-auction-revenue/transcription-requests","description":"Idempotently request low-priority transcript generation for this episode."},{"name":"read_markdown","method":"GET","url":"https://stenobird.com/podcast/million-dollar-nonprofit-6716141/episode-318-the-psychology-of-bidding-wars-how-to-turn-competition-into-higher-auction-revenue.md","description":"Read the agent-friendly Markdown representation of this episode resource."}]}}