{"podcast":{"title":"Mick Unplugged","slug":"mick-unplugged-6799861","podcast_index_feed_id":6799861,"rss_url":"https://feeds.megaphone.fm/YAP1844984381","website_url":"https://mickhuntofficial.com/podcast","image_url":"https://megaphone.imgix.net/podcasts/22ca4666-8c1e-11f1-8be5-9f19a4511f05/image/dc36ccb82bbbcc7bc25ee13fd4ed55e5.png?ixlib=rails-4.3.1&max-w=3000&max-h=3000&fit=crop&auto=format,compress","author":"Mick Hunt","episode_count":305,"summary":"Everybody talks about your WHY. Mick Hunt goes deeper. Mick Unplugged is the leadership and personal growth podcast built on one idea: your BECAUSE is the purpose underneath your purpose, and it is the most powerful force you own. Hosted by Mick Hunt, USA Today bestselling author and the voice of Modern Leadership, every episode sits across from a high performer, founder, athlete, or culture-shaper and asks the one question they cannot fake an answer to. What is your BECAUSE? Past guests include Shark Tank stars Daymond John and Kevin O'Leary, entrepreneur Gary Vaynerchuk, motivational legend Les Brown, Chef Robert Irvine, comedians Rickey Smiley and Earthquake, NFL Hall of Famer Jared Allen, hospitality mogul David Grutman, and World Series champion Jeremy Guthrie. No scripts. No surface-level fluff. Just the real fire behind why they refused to quit. If you are a leader, an entrepreneur, or someone who is done coasting on motivational quotes, this is your show. You will walk away every week with mindset shifts, leadership strategy, and the kind of straight talk that actually moves you forward. New episodes drop weekly. Follow Mick Unplugged on Apple Podcasts, Spotify, and YouTub…","last_synced_at":"2026-09-24T22:18:29.576931+00:00","page_url":"https://stenobird.com/podcast/mick-unplugged-6799861"},"episode":{"title":"Jesse Cole: Normal Gets Normal Results | The Fans First Playbook","slug":"jesse-cole-normal-gets-normal-results-the-fans-first-playbook","published_at":"2026-09-21T10:00:00+00:00","page_url":"https://stenobird.com/podcast/mick-unplugged-6799861/jesse-cole-normal-gets-normal-results-the-fans-first-playbook","show_page_url":"https://stenobird.com/podcast/mick-unplugged-6799861","url":"https://traffic.megaphone.fm/YAP8341260003.mp3","audio_url":"https://traffic.megaphone.fm/YAP8341260003.mp3","summary":"Normal gets normal results. What would happen if you stopped copying your industry and started creating an experience people could not stop talking about? In this Mick Unplugged re-release, Mick Hunt sits down with Jesse Cole for a practical conversation about building a fans-first business. Jesse shares how joy, memorable moments, and a willingness to try what others will not can change the way customers and employees experience your brand. The conversation goes beyond the show on the field. Jesse explains how his team looks for customer friction, why values matter most when they cost you something, and how storytelling keeps a growing organization aligned. He recounts a ticket-email mistake and the decision to make it right, even at what he describes as a $6 million cost to the company. You will also hear why failure can be treated as discovery, how gratitude helps create fans, and why great leaders keep teaching, repeating, and getting their reps in. If you lead a team, serve customers, or are building something of your own, this conversation will challenge you to stop settling for ordinary. This is a re-release of an archival conversation. References to team counts, tours, ticket demand, and projects reflect the time of recording. The big idea Being different is not the goal by itself. Creating an experience people remember, talk about, and want to share is the goal. Jesse Cole explains how he uses that distinction to lead, generate ideas, and build a fans-first culture.  In this episode - Jesse's deeper purpose: bringing people together through joy. - Why copying the normal practices of an industry tends to produce normal results. - How to identify friction in everyday customer interactions, from invoices to the live experience. - The \"you wouldn't believe\" t…","meta_description":"Normal gets normal results. What would happen if you stopped copying your industry and started creating an experience people could not stop talking about?…","key_points":[],"chapters":[],"topics":[],"duration_seconds":2245,"processing_state":"not_requested","actions":[{"name":"request_transcript","method":"POST","url":"https://stenobird.com/v1/public/podcasts/mick-unplugged-6799861/episodes/jesse-cole-normal-gets-normal-results-the-fans-first-playbook/transcription-requests","description":"Idempotently request low-priority transcript generation for this episode."},{"name":"read_markdown","method":"GET","url":"https://stenobird.com/podcast/mick-unplugged-6799861/jesse-cole-normal-gets-normal-results-the-fans-first-playbook.md","description":"Read the agent-friendly Markdown representation of this episode resource."}]}}