{"podcast":{"title":"Membership-Driven Business","slug":"membership-driven-business-6908703","podcast_index_feed_id":6908703,"rss_url":"https://feeds.captivate.fm/membership-driven-business/","website_url":"https://membershipdrivenbusiness.com","image_url":"https://artwork.captivate.fm/57a842cc-a280-4560-b6d2-4655a3d4be6e/2Ihnnvv4QLQsWqw44tXNMVsq.jpg","author":"Natalie Taylor","episode_count":43,"summary":"Membership-Driven Business is a podcast that explores what it really takes to grow an industry-leading membership. The truth is that running a membership is a massive commitment and a big responsibility — and most people struggle to set up and sell their membership in a way that is sustainable, enjoyable and profitable. Your host, Natalie Taylor, is a messaging and sales strategist to membership-driven business owners. Since 2017 she has worked behind the scenes of some of the biggest memberships and paid communities around the world: helping them grow their sales, improve retention and engagement, and more. Learn more about Natalie and the podcast at membershipdrivenbusiness.com and subscribe to be the first to hear new episodes.","last_synced_at":"2026-07-06T10:20:35.359261+00:00","page_url":"https://stenobird.com/podcast/membership-driven-business-6908703"},"episode":{"title":"30: 2 Questions to Ask About Your Membership This Year","slug":"30-2-questions-to-ask-about-your-membership-this-year","published_at":"2026-01-08T23:00:00+00:00","page_url":"https://stenobird.com/podcast/membership-driven-business-6908703/30-2-questions-to-ask-about-your-membership-this-year","show_page_url":"https://stenobird.com/podcast/membership-driven-business-6908703","url":"https://membershipdrivenbusiness.com","audio_url":"https://episodes.captivate.fm/episode/194526af-7ead-432b-a97f-e11964186e92.mp3","summary":"Setting membership goals without first answering these two questions is like trying to win a million hearts instead of actually winning the game. (Yes, that was a Survivor reference.) If you've ever set a big, inspiring goal for your membership (like: \"impact 1 million women\" or \"help 10,000 people get debt-free\") and then struggled to figure out what the hell to actually DO on a weekly basis to make it happen, this episode will change everything. In this episode, I'm sharing the two questions that will make you more excited about your membership AND more effective at selling it. Knowing the answers is what will help you follow through, stay the course, and make your revenue goals more likely to happen. We'll cover: Why pie-in-the-sky goals make it nearly impossible to design compelling membership experiences or know what to do daily The nudge question: how to identify the 1% and 10% wins that fuel member engagement (and your confidence in selling) The experience question: designing intentional moments with your members that energize you instead of draining you The difference between being on the pedestal vs. being in the practice with your members (and why this changes everything about retention and sales) Episode highlights: 01:22: The Survivor contestant who wanted to \"win a million hearts\" (and why you might be doing the same thing in your membership) 07:48: Why \"helping people achieve financial freedom\" makes it impossible to design experiences people actually engage with 10:35: The small wins your members will actually pay for (spoiler: it's not always the big transformation) 19:26: When you're most on fire inside your membership (and how to design more of those moments) 18:14: How the right experiences become your best sales strategy (the activator event approac…","meta_description":"Setting membership goals without first answering these two questions is like trying to win a million hearts instead of actually winning the game. (Yes, th…","key_points":[],"chapters":[],"topics":[],"duration_seconds":1484,"processing_state":"not_requested","actions":[{"name":"request_transcript","method":"POST","url":"https://stenobird.com/v1/public/podcasts/membership-driven-business-6908703/episodes/30-2-questions-to-ask-about-your-membership-this-year/transcription-requests","description":"Idempotently request low-priority transcript generation for this episode."},{"name":"read_markdown","method":"GET","url":"https://stenobird.com/podcast/membership-driven-business-6908703/30-2-questions-to-ask-about-your-membership-this-year.md","description":"Read the agent-friendly Markdown representation of this episode resource."}]}}