{"podcast":{"title":"Membership-Driven Business","slug":"membership-driven-business-6908703","podcast_index_feed_id":6908703,"rss_url":"https://feeds.captivate.fm/membership-driven-business/","website_url":"https://membershipdrivenbusiness.com","image_url":"https://artwork.captivate.fm/57a842cc-a280-4560-b6d2-4655a3d4be6e/2Ihnnvv4QLQsWqw44tXNMVsq.jpg","author":"Natalie Taylor","episode_count":43,"summary":"Membership-Driven Business is a podcast that explores what it really takes to grow an industry-leading membership. The truth is that running a membership is a massive commitment and a big responsibility — and most people struggle to set up and sell their membership in a way that is sustainable, enjoyable and profitable. Your host, Natalie Taylor, is a messaging and sales strategist to membership-driven business owners. Since 2017 she has worked behind the scenes of some of the biggest memberships and paid communities around the world: helping them grow their sales, improve retention and engagement, and more. Learn more about Natalie and the podcast at membershipdrivenbusiness.com and subscribe to be the first to hear new episodes.","last_synced_at":"2026-07-06T10:20:35.359261+00:00","page_url":"https://stenobird.com/podcast/membership-driven-business-6908703"},"episode":{"title":"29: How Maggie Grew Her Membership During a Busy Season (Without Big Launches)","slug":"29-how-maggie-grew-her-membership-during-a-busy-season-without-big-launches","published_at":"2025-11-24T23:00:00+00:00","page_url":"https://stenobird.com/podcast/membership-driven-business-6908703/29-how-maggie-grew-her-membership-during-a-busy-season-without-big-launches","show_page_url":"https://stenobird.com/podcast/membership-driven-business-6908703","url":"https://www.themissingink.co/listen/29-grow-membership-without-big-launches","audio_url":"https://episodes.captivate.fm/episode/44a5d84c-8295-4fbb-92ea-f9cd0fd3124d.mp3","summary":"Growing your membership is a priority, but it's likely not the only thing you're doing in your business. You have other offers to sell, things you're creating, and it takes a real plan to make sure your membership growth goals don't fall to the wayside. This was true for Maggie Patterson: a marketing & communications expert, business consultant, the author of Staying Solo - and the owner of The Staying Solo Squad, a membership for solo service providers. In 2025, Maggie launched her book, promoted two masterminds, sold a new service, hosted 2 podcasts and *still* grew her membership steadily... without relying on a big launch that she didn't have the capacity for. In this episode, Maggie shares: What she focused on (and what she said NO to) in order to keep growing her membership during a busy business season How Maggie made her promos feel more exciting + fresh again, without throwing out everything she'd already done How she's mastered the skill of \"killing off her ideas\" so she doesn't get distracted How dialling in the positioning for her membership had the added benefit of elevating her member experience behind the scenes How Maggie did all of this while still having enough time for kayaking and taking Fridays off! Links and Resources: 🎯 The Gamplan Intensive: Work with me to grow your membership over the next 90 days: themissingink.co/gameplan Contact Natalie: themissingink.co/connect Read this podcast in article format & check out the shownotes: https://themissingink.co/listen/29-grow-membership-without-big-launches Follow on Social Media: Instagram: instagram.com/natalietaylor.co Threads: threads.net/@natalietaylor.co Facebook: facebook.com/natalietaylor.co","meta_description":"Growing your membership is a priority, but it's likely not the only thing you're doing in your business. You have other offers to sell, things you're crea…","key_points":[],"chapters":[],"topics":[],"duration_seconds":3335,"processing_state":"not_requested","actions":[{"name":"request_transcript","method":"POST","url":"https://stenobird.com/v1/public/podcasts/membership-driven-business-6908703/episodes/29-how-maggie-grew-her-membership-during-a-busy-season-without-big-launches/transcription-requests","description":"Idempotently request low-priority transcript generation for this episode."},{"name":"read_markdown","method":"GET","url":"https://stenobird.com/podcast/membership-driven-business-6908703/29-how-maggie-grew-her-membership-during-a-busy-season-without-big-launches.md","description":"Read the agent-friendly Markdown representation of this episode resource."}]}}