{"podcast":{"title":"Med Tech Gurus","slug":"med-tech-gurus-783906","podcast_index_feed_id":783906,"rss_url":"https://med-tech-gurus.libsyn.com/rss","website_url":"http://med-tech-gurus.libsyn.com/website","image_url":"https://static.libsyn.com/p/assets/6/f/3/8/6f38155fe9a39cf6/Logo_3000px_15_1.png","author":"Tom Hickey","episode_count":361,"summary":"Med Tech Gurus is a podcast dedicated to helping medical device executives stay on the leading edge of their industry. Whether you're looking to grow your sales team, commercialize new devices, set up national accounts, or improve your clinical performances, this podcast is designed to help. Each episode features an interview with a thought leader or practitioner, discussing topics like: sales force, innovation, patient outcomes, emerging technologies, supply chain, group purchasing organizations, device launches, value analysis, biotech, and more.","last_synced_at":"2026-09-24T08:23:58.791950+00:00","page_url":"https://stenobird.com/podcast/med-tech-gurus-783906"},"episode":{"title":"The Product Adoption Lie: Why Great MedTech Fails to Scale","slug":"the-product-adoption-lie-why-great-medtech-fails-to-scale","published_at":"2026-05-13T17:36:00+00:00","page_url":"https://stenobird.com/podcast/med-tech-gurus-783906/the-product-adoption-lie-why-great-medtech-fails-to-scale","show_page_url":"https://stenobird.com/podcast/med-tech-gurus-783906","url":"https://med-tech-gurus.libsyn.com/the-product-adoption-lie-why-great-medtech-fails-to-scale","audio_url":"https://traffic.libsyn.com/secure/med-tech-gurus/The_Product_Adoption_Lie_-_Why_Great_MedTech_Fails_to_Scale.mp3?dest-id=1513100","summary":"Why do so many breakthrough MedTech products fail — even when the technology works? In this episode of Med Tech Gurus, we're joined by Holley Miller, Founder and President of Grey Matter Marketing and one of the most direct, no-nonsense voices in healthcare commercialization today. With nearly three decades in life sciences — from the early days of surgical robotics to advising CEOs, boards, and investors — Holley has helped create more than $4.5 billion in enterprise value by doing one thing differently: designing adoption before launch. Holley is the architect of what she calls the Product Adoption Lie — the dangerous belief that better products automatically win. In this conversation, she explains why most launches fail not because the product is weak, but because the market was never taught to change its beliefs or behavior. We explore why adoption must be engineered, how category design replaces traditional go-to-market playbooks, and why alignment across clinical, regulatory, and commercial teams is essential to changing the standard of care. If you're a founder, executive, or investor trying to scale innovation — not just launch a product — this episode delivers a hard truth and a clear roadmap for building something the market can't ignore.","meta_description":"Why do so many breakthrough MedTech products fail — even when the technology works? In this episode of Med Tech Gurus, we're joined by Holley Miller, Foun…","key_points":[],"chapters":[],"topics":[],"duration_seconds":2633,"processing_state":"not_requested","actions":[{"name":"request_transcript","method":"POST","url":"https://stenobird.com/v1/public/podcasts/med-tech-gurus-783906/episodes/the-product-adoption-lie-why-great-medtech-fails-to-scale/transcription-requests","description":"Idempotently request low-priority transcript generation for this episode."},{"name":"read_markdown","method":"GET","url":"https://stenobird.com/podcast/med-tech-gurus-783906/the-product-adoption-lie-why-great-medtech-fails-to-scale.md","description":"Read the agent-friendly Markdown representation of this episode resource."}]}}