{"podcast":{"title":"Med Tech Gurus","slug":"med-tech-gurus-783906","podcast_index_feed_id":783906,"rss_url":"https://med-tech-gurus.libsyn.com/rss","website_url":"http://med-tech-gurus.libsyn.com/website","image_url":"https://static.libsyn.com/p/assets/6/f/3/8/6f38155fe9a39cf6/Logo_3000px_15_1.png","author":"Tom Hickey","episode_count":361,"summary":"Med Tech Gurus is a podcast dedicated to helping medical device executives stay on the leading edge of their industry. Whether you're looking to grow your sales team, commercialize new devices, set up national accounts, or improve your clinical performances, this podcast is designed to help. Each episode features an interview with a thought leader or practitioner, discussing topics like: sales force, innovation, patient outcomes, emerging technologies, supply chain, group purchasing organizations, device launches, value analysis, biotech, and more.","last_synced_at":"2026-09-24T08:23:58.791950+00:00","page_url":"https://stenobird.com/podcast/med-tech-gurus-783906"},"episode":{"title":"The Human Side of MedTech Innovation","slug":"the-human-side-of-medtech-innovation","published_at":"2026-05-27T09:00:00+00:00","page_url":"https://stenobird.com/podcast/med-tech-gurus-783906/the-human-side-of-medtech-innovation","show_page_url":"https://stenobird.com/podcast/med-tech-gurus-783906","url":"https://med-tech-gurus.libsyn.com/the-human-side-of-medtech-innovation","audio_url":"https://traffic.libsyn.com/secure/med-tech-gurus/340_The_Human_Side_of_MedTech_Innovation.mp3?dest-id=1513100","summary":"Why do so many MedTech innovations fail to gain traction—even when the technology works exactly as designed? In this episode of Med Tech Gurus, we're joined by Erin Rollenhagen, Founder and CEO of People-Friendly Tech, UX strategist, and author of Love at First Launch . With experience leading over 200 successful technology launches across healthcare and other regulated industries, Erin brings a unique perspective on what truly drives product adoption. Erin explains why usability and emotional connection often matter more than features alone—and why success depends on how both clinicians and patients feel when interacting with new technology. We explore how companies can preserve the original vision behind their innovations while navigating compliance, scaling challenges, and evolving market demands. From designing onboarding experiences that build trust to using AI thoughtfully without overwhelming users, Erin shares how MedTech leaders can create solutions that align with real-world workflows and deliver meaningful outcomes. If you're a founder, executive, or investor looking to improve clinical adoption and scale innovation without losing the magic of your original idea, this episode offers practical insights into building technology people actually want to use.","meta_description":"Why do so many MedTech innovations fail to gain traction—even when the technology works exactly as designed? In this episode of Med Tech Gurus, we're join…","key_points":[],"chapters":[],"topics":[],"duration_seconds":1796,"processing_state":"not_requested","actions":[{"name":"request_transcript","method":"POST","url":"https://stenobird.com/v1/public/podcasts/med-tech-gurus-783906/episodes/the-human-side-of-medtech-innovation/transcription-requests","description":"Idempotently request low-priority transcript generation for this episode."},{"name":"read_markdown","method":"GET","url":"https://stenobird.com/podcast/med-tech-gurus-783906/the-human-side-of-medtech-innovation.md","description":"Read the agent-friendly Markdown representation of this episode resource."}]}}