{"podcast":{"title":"Med Spa CEO","slug":"med-spa-ceo-1164836","podcast_index_feed_id":1164836,"rss_url":"https://feeds.captivate.fm/med-spa-ceo/","website_url":"http://www.heatherterveen.com","image_url":"https://artwork.captivate.fm/cef084e7-473c-4b39-86d2-55da2457073f/MSCEO-Cover-Art.jpg","author":"Heather Terveen","episode_count":273,"summary":"The Med Spa CEO Podcast helps boutique, results-driven med spa and aesthetic practice owners grow their profits without the nights and weekends. Our mission is to equip med spa owners to provide abundantly for their families, have time to enjoy their lives, and deliver exceptional results and experiences for the patients.","last_synced_at":"2026-09-24T06:18:07.268204+00:00","page_url":"https://stenobird.com/podcast/med-spa-ceo-1164836"},"episode":{"title":"Turn Strangers into Pre-Sold Patients (The Before-During-After Marketing Playbook)","slug":"turn-strangers-into-pre-sold-patients-the-before-during-after-marketing-playbook","published_at":"2025-11-05T11:30:00+00:00","page_url":"https://stenobird.com/podcast/med-spa-ceo-1164836/turn-strangers-into-pre-sold-patients-the-before-during-after-marketing-playbook","show_page_url":"https://stenobird.com/podcast/med-spa-ceo-1164836","url":"http://www.heatherterveen.com","audio_url":"https://episodes.captivate.fm/episode/6a0b8ff2-3c1b-4c42-9569-6a473998cebc.mp3","summary":"Visibility without trust doesn't book premium, ready-to-buy patients. In this episode, I break down the trust-building assets every aesthetic or wellness practice needs across the entire customer journey, before, during, and after. I share how to engineer content, frameworks, guides, emails, events, and your consult flow so they shorten the trust timeline, pre-sell your authority, and lead patients directly into your signature offers. HIGHLIGHTS How to design a 3-stage trust ecosystem. The 4 content pillars that build authority. A replicable authority funnel (with opt-in + email sequence) you can spin up now. How to use the CARES consult to systematically stack trust during appointments. Follow up ideas that compound trust over time. RESOURCES + LINKS Try Ask Heather AI for 30 Days HERE Apply for The Med Spa Advantage HERE FOLLOW Heather: @heatherterveen Website: heatherterveen.com","meta_description":"Visibility without trust doesn't book premium, ready-to-buy patients. In this episode, I break down the trust-building assets every aesthetic or wellness…","key_points":[],"chapters":[],"topics":[],"duration_seconds":1414,"processing_state":"not_requested","actions":[{"name":"request_transcript","method":"POST","url":"https://stenobird.com/v1/public/podcasts/med-spa-ceo-1164836/episodes/turn-strangers-into-pre-sold-patients-the-before-during-after-marketing-playbook/transcription-requests","description":"Idempotently request low-priority transcript generation for this episode."},{"name":"read_markdown","method":"GET","url":"https://stenobird.com/podcast/med-spa-ceo-1164836/turn-strangers-into-pre-sold-patients-the-before-during-after-marketing-playbook.md","description":"Read the agent-friendly Markdown representation of this episode resource."}]}}