{"podcast":{"title":"Med Spa CEO","slug":"med-spa-ceo-1164836","podcast_index_feed_id":1164836,"rss_url":"https://feeds.captivate.fm/med-spa-ceo/","website_url":"http://www.heatherterveen.com","image_url":"https://artwork.captivate.fm/cef084e7-473c-4b39-86d2-55da2457073f/MSCEO-Cover-Art.jpg","author":"Heather Terveen","episode_count":273,"summary":"The Med Spa CEO Podcast helps boutique, results-driven med spa and aesthetic practice owners grow their profits without the nights and weekends. Our mission is to equip med spa owners to provide abundantly for their families, have time to enjoy their lives, and deliver exceptional results and experiences for the patients.","last_synced_at":"2026-09-24T06:18:07.268204+00:00","page_url":"https://stenobird.com/podcast/med-spa-ceo-1164836"},"episode":{"title":"The System for Training Stronger Consultations (Without Micromanaging Your Team)","slug":"the-system-for-training-stronger-consultations-without-micromanaging-your-team","published_at":"2026-02-04T11:30:00+00:00","page_url":"https://stenobird.com/podcast/med-spa-ceo-1164836/the-system-for-training-stronger-consultations-without-micromanaging-your-team","show_page_url":"https://stenobird.com/podcast/med-spa-ceo-1164836","url":"http://www.heatherterveen.com","audio_url":"https://episodes.captivate.fm/episode/1e2ebc10-e8f0-4096-b024-e452cd5be19b.mp3","summary":"Most Med Spa owners think their team needs more motivation when what they really need is clearer leadership. In this Coaching Hotline episode, I answer questions from Med Spa CEOs who want stronger consult performance, better retention, and more predictable revenue. I talk about why most consult breakdowns aren't a talent issue but a clarity issue, how observation and shadowing accelerate improvement faster than endless feedback, and what to track if you want your team actually to sell transformation. Tune in to learn how to build a confident, coachable team that sells with conviction and delivers better results. HIGHLIGHTS How to make shadowing a standard SOP so it feels like support, not a performance review. The mistake most owners make when training consultations. How to build recurring revenue without relying on low-ticket memberships. Why memberships should support your signature plans. The first metrics to track if you want better sales and retention. How to identify whether a team member needs support or isn't the right fit. RESOURCES + LINKS Try Ask Heather AI for 30 Days HERE Apply for The Med Spa Advantage HERE FOLLOW Heather: @heatherterveen Website: heatherterveen.com","meta_description":"Most Med Spa owners think their team needs more motivation when what they really need is clearer leadership. In this Coaching Hotline episode, I answer qu…","key_points":[],"chapters":[],"topics":[],"duration_seconds":1588,"processing_state":"not_requested","actions":[{"name":"request_transcript","method":"POST","url":"https://stenobird.com/v1/public/podcasts/med-spa-ceo-1164836/episodes/the-system-for-training-stronger-consultations-without-micromanaging-your-team/transcription-requests","description":"Idempotently request low-priority transcript generation for this episode."},{"name":"read_markdown","method":"GET","url":"https://stenobird.com/podcast/med-spa-ceo-1164836/the-system-for-training-stronger-consultations-without-micromanaging-your-team.md","description":"Read the agent-friendly Markdown representation of this episode resource."}]}}