{"podcast":{"title":"Med Spa CEO","slug":"med-spa-ceo-1164836","podcast_index_feed_id":1164836,"rss_url":"https://feeds.captivate.fm/med-spa-ceo/","website_url":"http://www.heatherterveen.com","image_url":"https://artwork.captivate.fm/cef084e7-473c-4b39-86d2-55da2457073f/MSCEO-Cover-Art.jpg","author":"Heather Terveen","episode_count":273,"summary":"The Med Spa CEO Podcast helps boutique, results-driven med spa and aesthetic practice owners grow their profits without the nights and weekends. Our mission is to equip med spa owners to provide abundantly for their families, have time to enjoy their lives, and deliver exceptional results and experiences for the patients.","last_synced_at":"2026-09-24T06:18:07.268204+00:00","page_url":"https://stenobird.com/podcast/med-spa-ceo-1164836"},"episode":{"title":"The CEO Framework to Diagnose the Right Problem and Scale Faster","slug":"the-ceo-framework-to-diagnose-the-right-problem-and-scale-faster","published_at":"2026-08-19T07:30:00+00:00","page_url":"https://stenobird.com/podcast/med-spa-ceo-1164836/the-ceo-framework-to-diagnose-the-right-problem-and-scale-faster","show_page_url":"https://stenobird.com/podcast/med-spa-ceo-1164836","url":"http://www.heatherterveen.com","audio_url":"https://episodes.captivate.fm/episode/87a5ae6f-8ee7-4d56-871c-7c1cbe646965.mp3","summary":"Are you solving the wrong problem in your med spa? When something isn't working, it's easy to blame the offer, the leads, or your team before you actually diagnose what's happening. In this episode, I break down the framework I use to separate data from drama, identify the real operational problem, and make clearer decisions without getting pulled into the emotional rollercoaster of running a business. I share how to recognize whether you're dealing with a volume, execution, conversion, or expectation problem, and why average ticket value and lifetime customer value are key levers for growth. Tune in to learn how to diagnose first, make smarter decisions, and fix what's actually holding your growth back. HIGHLIGHTS The question that can shift you from a reactive leader to a strategic CEO. How to separate data from drama when something isn't working. Why a bad week isn't enough data to make a major business decision. How to tell the difference between a sales problem and a volume problem. Why cold traffic leads aren't necessarily bad leads. How referral leads differ from leads coming through paid advertising. How to diagnose team performance when you lack visibility into what's happening during consults. Why average ticket value and lifetime customer value are key growth levers. The operational questions to ask when your business isn't getting the results you want. RESOURCES + LINKS Create your own signature menu using Ask Heather AI - watch how HERE! Turn every consult into a 10K sale with Heather AI ! Learn more about The Med Spa Advantage HERE FOLLOW Heather: @heatherterveen Website: heatherterveen.com","meta_description":"Are you solving the wrong problem in your med spa? When something isn't working, it's easy to blame the offer, the leads, or your team before you actually…","key_points":[],"chapters":[],"topics":[],"duration_seconds":1328,"processing_state":"not_requested","actions":[{"name":"request_transcript","method":"POST","url":"https://stenobird.com/v1/public/podcasts/med-spa-ceo-1164836/episodes/the-ceo-framework-to-diagnose-the-right-problem-and-scale-faster/transcription-requests","description":"Idempotently request low-priority transcript generation for this episode."},{"name":"read_markdown","method":"GET","url":"https://stenobird.com/podcast/med-spa-ceo-1164836/the-ceo-framework-to-diagnose-the-right-problem-and-scale-faster.md","description":"Read the agent-friendly Markdown representation of this episode resource."}]}}