{"podcast":{"title":"Med Spa CEO","slug":"med-spa-ceo-1164836","podcast_index_feed_id":1164836,"rss_url":"https://feeds.captivate.fm/med-spa-ceo/","website_url":"http://www.heatherterveen.com","image_url":"https://artwork.captivate.fm/cef084e7-473c-4b39-86d2-55da2457073f/MSCEO-Cover-Art.jpg","author":"Heather Terveen","episode_count":273,"summary":"The Med Spa CEO Podcast helps boutique, results-driven med spa and aesthetic practice owners grow their profits without the nights and weekends. Our mission is to equip med spa owners to provide abundantly for their families, have time to enjoy their lives, and deliver exceptional results and experiences for the patients.","last_synced_at":"2026-09-24T06:18:07.268204+00:00","page_url":"https://stenobird.com/podcast/med-spa-ceo-1164836"},"episode":{"title":"Stop Competing on Price: How to Become the Premium Med Spa in Your Market","slug":"stop-competing-on-price-how-to-become-the-premium-med-spa-in-your-market","published_at":"2026-09-02T06:30:00+00:00","page_url":"https://stenobird.com/podcast/med-spa-ceo-1164836/stop-competing-on-price-how-to-become-the-premium-med-spa-in-your-market","show_page_url":"https://stenobird.com/podcast/med-spa-ceo-1164836","url":"http://www.heatherterveen.com","audio_url":"https://episodes.captivate.fm/episode/7e4f5ede-3607-41f7-acaf-12f9dd9a43b9.mp3","summary":"Do patients see your med spa as truly different, or just another option to compare on price? In this episode, I break down the commodity med spa problem and why personalized care, patient education, and customized treatments aren't enough to create differentiation. I share how copying competitors, relying on discounts, and building a menu around one-off services can make your practice easier to price shop. Tune in to learn how to create a unique position, proprietary offers, and a category-of-one experience that makes your med spa stand out for something more than price. HIGHLIGHTS The signs your med spa has become a commodity. Why “personalized care” isn’t real differentiation. How copying competitors makes you easier to price shop. The problem with building your menu around one-off services. Why competing on price requires a completely different business model. How a proprietary menu helps you become a category of one. What Drybar and FedEx can teach you about positioning. RESOURCES + LINKS Build a signature package with Ask Heather AI - https://heatherterveen.com/build/ Create your own signature menu using Ask Heather AI - watch how HERE! Turn every consult into a 10K sale with Heather AI ! Learn more about The Med Spa Advantage HERE FOLLOW Heather: @heatherterveen Website: heatherterveen.com","meta_description":"Do patients see your med spa as truly different, or just another option to compare on price? In this episode, I break down the commodity med spa problem a…","key_points":[],"chapters":[],"topics":[],"duration_seconds":1131,"processing_state":"not_requested","actions":[{"name":"request_transcript","method":"POST","url":"https://stenobird.com/v1/public/podcasts/med-spa-ceo-1164836/episodes/stop-competing-on-price-how-to-become-the-premium-med-spa-in-your-market/transcription-requests","description":"Idempotently request low-priority transcript generation for this episode."},{"name":"read_markdown","method":"GET","url":"https://stenobird.com/podcast/med-spa-ceo-1164836/stop-competing-on-price-how-to-become-the-premium-med-spa-in-your-market.md","description":"Read the agent-friendly Markdown representation of this episode resource."}]}}