{"podcast":{"title":"Med Spa CEO","slug":"med-spa-ceo-1164836","podcast_index_feed_id":1164836,"rss_url":"https://feeds.captivate.fm/med-spa-ceo/","website_url":"http://www.heatherterveen.com","image_url":"https://artwork.captivate.fm/cef084e7-473c-4b39-86d2-55da2457073f/MSCEO-Cover-Art.jpg","author":"Heather Terveen","episode_count":273,"summary":"The Med Spa CEO Podcast helps boutique, results-driven med spa and aesthetic practice owners grow their profits without the nights and weekends. Our mission is to equip med spa owners to provide abundantly for their families, have time to enjoy their lives, and deliver exceptional results and experiences for the patients.","last_synced_at":"2026-09-24T06:18:07.268204+00:00","page_url":"https://stenobird.com/podcast/med-spa-ceo-1164836"},"episode":{"title":"How to Stop Playing Small and Build the Business You Really Want","slug":"how-to-stop-playing-small-and-build-the-business-you-really-want","published_at":"2026-09-16T06:30:00+00:00","page_url":"https://stenobird.com/podcast/med-spa-ceo-1164836/how-to-stop-playing-small-and-build-the-business-you-really-want","show_page_url":"https://stenobird.com/podcast/med-spa-ceo-1164836","url":"http://www.heatherterveen.com","audio_url":"https://episodes.captivate.fm/episode/5598fff5-1019-4a79-bc1a-08e7c4512481.mp3","summary":"Are you waiting for more confidence, proof, or permission before you let yourself think bigger? In this episode, I break down why waiting for validation, confidence, or proof keeps practice owners stuck playing small. I share how this mindset influences your pricing, visibility, revenue goals, team decisions, and willingness to say no, and why setbacks are often part of becoming the leader capable of creating the result you want. Tune in to learn how to dream beyond what feels realistic, build the emotional fuel to pursue it, and decide what going big looks like for you. HIGHLIGHTS Why there’s no roadmap or certification for becoming a successful CEO. How a big dream creates the desire and fuel to take action. What my husband’s baseball journey taught me about pursuing a big vision. Where playing small shows up in pricing, visibility, revenue, and team decisions. Why setbacks don’t mean your bigger goal is wrong. Four questions to help you stop shrinking your vision and decide to go big. RESOURCES + LINKS Build a signature package with Ask Heather AI - https://heatherterveen.com/build/ Create your own signature menu using Ask Heather AI - watch how HERE! Turn every consult into a 10K sale with Heather AI ! Learn more about The Med Spa Advantage HERE FOLLOW Heather: @heatherterveen Website: heatherterveen.com","meta_description":"Are you waiting for more confidence, proof, or permission before you let yourself think bigger? In this episode, I break down why waiting for validation,…","key_points":[],"chapters":[],"topics":[],"duration_seconds":1426,"processing_state":"not_requested","actions":[{"name":"request_transcript","method":"POST","url":"https://stenobird.com/v1/public/podcasts/med-spa-ceo-1164836/episodes/how-to-stop-playing-small-and-build-the-business-you-really-want/transcription-requests","description":"Idempotently request low-priority transcript generation for this episode."},{"name":"read_markdown","method":"GET","url":"https://stenobird.com/podcast/med-spa-ceo-1164836/how-to-stop-playing-small-and-build-the-business-you-really-want.md","description":"Read the agent-friendly Markdown representation of this episode resource."}]}}