{"podcast":{"title":"MasterMined: A Behavioral & Mental Health Podcast","slug":"mastermined-a-behavioral-mental-health-podcast-7348207","podcast_index_feed_id":7348207,"rss_url":"https://feeds.libsyn.com/584750/rss","website_url":"https://www.snapshotinteractive.com/mastermined","image_url":"https://static.libsyn.com/p/assets/b/4/a/f/b4afb737a2cb009cd959afa2a1bf1c87/NEW_MasterMined_Logo_MM_BH_Playbook-20251230-et02h14qbf.png","author":"Mark Scrivner","episode_count":59,"summary":"MasterMined isn't just about learning — it's about digging deep to uncover what truly works in the business of behavioral health. This podcast will explore the innovative strategies, operational frameworks, and leadership lessons driving success in the mental health industry. From scaling private practices to managing multi-location organizations, each episode delivers clear, candid, and compelling conversations to help business owners, executives, and industry leaders build, optimize, and scale their behavioral health organizations—without losing sight of their mission.","last_synced_at":"2026-06-23T22:17:39.091358+00:00","page_url":"https://stenobird.com/podcast/mastermined-a-behavioral-mental-health-podcast-7348207"},"episode":{"title":"The $10,000 Lead: Why Treatment Marketing Keeps Getting More Expensive","slug":"the-10-000-lead-why-treatment-marketing-keeps-getting-more-expensive","published_at":"2026-04-14T11:00:00+00:00","page_url":"https://stenobird.com/podcast/mastermined-a-behavioral-mental-health-podcast-7348207/the-10-000-lead-why-treatment-marketing-keeps-getting-more-expensive","show_page_url":"https://stenobird.com/podcast/mastermined-a-behavioral-mental-health-podcast-7348207","url":"https://7b85b8b9-e12c-419f-86e6-b1da2ff0426b.libsyn.com/the-10000-lead-why-treatment-marketing-keeps-getting-more-expensive","audio_url":"https://traffic.libsyn.com/secure/7b85b8b9-e12c-419f-86e6-b1da2ff0426b/Episode_48.mp3?dest-id=5072550","summary":"Digital marketing costs in behavioral health are climbing fast, and many organizations don't fully understand why. In this episode, we unpack the forces driving higher acquisition costs, from Google's evolving search landscape to increased competition and AI-driven bidding. We also break down the critical metrics every operator should know, including the lifetime value to customer acquisition cost ratio, and how to determine whether a $10,000 patient is actually a smart investment. If you're leading growth, marketing, or operations in behavioral health, this episode will help you rethink your strategy and make more informed decisions. Key Moments: 00:01 – Introduction & rising digital marketing costs 02:26 – The \"urgency premium\" driving high ad costs 03:08 – How AI is pushing search results down the page 04:53 – Google's role in rising acquisition costs 06:28 – Common misconceptions about digital marketing 08:22 – Consumer behavior and dependence on Google 10:27 – Supply, demand, and AI-driven CPC increases 13:35 – The LTV:CAC formula explained 21:33 – How aggregators inflate marketing costs 34:02 – The most underutilized channel: alumni Connect with Mark Scrivner: https://www.linkedin.com/in/markscrivner | https://snapshot.agency/health Connect with Jeff Skillen: https://www.linkedin.com/in/jeffskillen | https://www.skillsetenterprises.com Connect with Lee Pepper: https://www.linkedin.com/in/leepepper | https://www.neveroutmatched.com Our Sponsor - Snapshot: https://snapshot.agency/health","meta_description":"Digital marketing costs in behavioral health are climbing fast, and many organizations don't fully understand why. In this episode, we unpack the forces d…","key_points":[],"chapters":[],"topics":[],"duration_seconds":2285,"processing_state":"not_requested","actions":[{"name":"request_transcript","method":"POST","url":"https://stenobird.com/v1/public/podcasts/mastermined-a-behavioral-mental-health-podcast-7348207/episodes/the-10-000-lead-why-treatment-marketing-keeps-getting-more-expensive/transcription-requests","description":"Idempotently request low-priority transcript generation for this episode."},{"name":"read_markdown","method":"GET","url":"https://stenobird.com/podcast/mastermined-a-behavioral-mental-health-podcast-7348207/the-10-000-lead-why-treatment-marketing-keeps-getting-more-expensive.md","description":"Read the agent-friendly Markdown representation of this episode resource."}]}}