{"podcast":{"title":"MasterMined: A Behavioral & Mental Health Podcast","slug":"mastermined-a-behavioral-mental-health-podcast-7348207","podcast_index_feed_id":7348207,"rss_url":"https://feeds.libsyn.com/584750/rss","website_url":"https://www.snapshotinteractive.com/mastermined","image_url":"https://static.libsyn.com/p/assets/b/4/a/f/b4afb737a2cb009cd959afa2a1bf1c87/NEW_MasterMined_Logo_MM_BH_Playbook-20251230-et02h14qbf.png","author":"Mark Scrivner","episode_count":59,"summary":"MasterMined isn't just about learning — it's about digging deep to uncover what truly works in the business of behavioral health. This podcast will explore the innovative strategies, operational frameworks, and leadership lessons driving success in the mental health industry. From scaling private practices to managing multi-location organizations, each episode delivers clear, candid, and compelling conversations to help business owners, executives, and industry leaders build, optimize, and scale their behavioral health organizations—without losing sight of their mission.","last_synced_at":"2026-06-23T22:17:39.091358+00:00","page_url":"https://stenobird.com/podcast/mastermined-a-behavioral-mental-health-podcast-7348207"},"episode":{"title":"Getting the Most Out of Your Agency Relationship | Part 2","slug":"getting-the-most-out-of-your-agency-relationship-part-2","published_at":"2026-05-19T10:00:00+00:00","page_url":"https://stenobird.com/podcast/mastermined-a-behavioral-mental-health-podcast-7348207/getting-the-most-out-of-your-agency-relationship-part-2","show_page_url":"https://stenobird.com/podcast/mastermined-a-behavioral-mental-health-podcast-7348207","url":"https://7b85b8b9-e12c-419f-86e6-b1da2ff0426b.libsyn.com/getting-the-most-out-of-your-agency-relationship-part-2","audio_url":"https://traffic.libsyn.com/secure/7b85b8b9-e12c-419f-86e6-b1da2ff0426b/Episode_53.mp3?dest-id=5072550","summary":"In Part 2 of this MasterMined conversation, Mark Scrivner and Lee Pepper dive deeper into what happens after selecting a marketing agency partner—and why onboarding, communication, transparency, and trust determine long-term success. From setting expectations in the first 30–60 days to leveraging AI-driven efficiencies and improving collaboration between providers and agencies, this episode delivers actionable insights for behavioral health leaders navigating growth and change. The discussion also explores the future of marketing in behavioral health, the growing role of AI tools, and why agencies that educate, communicate clearly, and act as true partners will continue to outperform transactional vendor relationships. Key Moments 00:36 – Why the first 30–60 days define agency success 02:37 – Building trust through strategy sessions and onboarding 04:14 – The importance of early \"quick wins\" in partnerships 07:09 – Why agencies should actively seek client feedback 10:50 – How marketing teams must adapt to AI and zero-click search 13:24 – AI tools that improve accountability and communication 16:38 – Why communication failures damage partnerships 18:41 – The danger of poor timeline communication 20:21 – Why agency relationships are \"like a marriage\" 23:25 – The future of AI-powered marketing agencies Learn More & Connect Show Notes + Resources: snapshot.agency/mastermined Connect with Mark Scrivner: https://www.linkedin.com/in/markscrivner/ | https://snapshot.agency/health Connect with Lee Pepper: https://www.linkedin.com/in/leepepper/ | https://www.neveroutmatched.com Our Sponsor - Snapshot: https://snapshot.agency/health Snapshot Health | Behavioral Health Marketing Built for Growth and Impact Snapshot Health is a strategic growth and marketing partner for behavioral…","meta_description":"In Part 2 of this MasterMined conversation, Mark Scrivner and Lee Pepper dive deeper into what happens after selecting a marketing agency partner—and why…","key_points":[],"chapters":[],"topics":[],"duration_seconds":1663,"processing_state":"not_requested","actions":[{"name":"request_transcript","method":"POST","url":"https://stenobird.com/v1/public/podcasts/mastermined-a-behavioral-mental-health-podcast-7348207/episodes/getting-the-most-out-of-your-agency-relationship-part-2/transcription-requests","description":"Idempotently request low-priority transcript generation for this episode."},{"name":"read_markdown","method":"GET","url":"https://stenobird.com/podcast/mastermined-a-behavioral-mental-health-podcast-7348207/getting-the-most-out-of-your-agency-relationship-part-2.md","description":"Read the agent-friendly Markdown representation of this episode resource."}]}}