{"podcast":{"title":"MasterMined: A Behavioral & Mental Health Podcast","slug":"mastermined-a-behavioral-mental-health-podcast-7348207","podcast_index_feed_id":7348207,"rss_url":"https://feeds.libsyn.com/584750/rss","website_url":"https://www.snapshotinteractive.com/mastermined","image_url":"https://static.libsyn.com/p/assets/b/4/a/f/b4afb737a2cb009cd959afa2a1bf1c87/NEW_MasterMined_Logo_MM_BH_Playbook-20251230-et02h14qbf.png","author":"Mark Scrivner","episode_count":59,"summary":"MasterMined isn't just about learning — it's about digging deep to uncover what truly works in the business of behavioral health. This podcast will explore the innovative strategies, operational frameworks, and leadership lessons driving success in the mental health industry. From scaling private practices to managing multi-location organizations, each episode delivers clear, candid, and compelling conversations to help business owners, executives, and industry leaders build, optimize, and scale their behavioral health organizations—without losing sight of their mission.","last_synced_at":"2026-06-23T22:17:39.091358+00:00","page_url":"https://stenobird.com/podcast/mastermined-a-behavioral-mental-health-podcast-7348207"},"episode":{"title":"Ep. 36 Why your Marketing Budget is Failing—and How to Fix It","slug":"ep-36-why-your-marketing-budget-is-failing-and-how-to-fix-it","published_at":"2026-01-20T12:00:00+00:00","page_url":"https://stenobird.com/podcast/mastermined-a-behavioral-mental-health-podcast-7348207/ep-36-why-your-marketing-budget-is-failing-and-how-to-fix-it","show_page_url":"https://stenobird.com/podcast/mastermined-a-behavioral-mental-health-podcast-7348207","url":"https://7b85b8b9-e12c-419f-86e6-b1da2ff0426b.libsyn.com/why-your-marketing-budget-is-failingand-how-to-fix-it","audio_url":"https://traffic.libsyn.com/secure/7b85b8b9-e12c-419f-86e6-b1da2ff0426b/Ep._36_MM_OG_PB_Budgeting_Full_Episode_01.mp3?dest-id=5072550","summary":"In this MasterMined episode, Mark Scrivner, Jeff Skillen, and Lee Pepper break down what performance-based budgeting really means for behavioral health organizations. From aligning marketing and finance around shared metrics to building budgets from real conversion data—not vibes—this conversation reframes marketing spend as a growth roadmap. Leaders will walk away with practical guidance on accountability, data discipline, and how to plan marketing investments that actually support admissions and capacity. Key Moments 00:00 – Why marketing must claim its seat at the financial table 03:29 – Marketing as a revenue engine, not just an expense 06:05 – Turning the telescope backwards to build a smarter budget 11:51 – Defining \"conversion\" across the entire funnel 14:05 – Using historical data to forecast realistic growth 21:38 – Applying a portfolio model to emerging marketing channels 23:16 – The \"parking lot\" method for managing shiny new ideas 32:16 – Why delaying your next budget puts you behind 37:43 – Reframing budgets as roadmaps, not constraints Learn More & Connect Show Notes + Resources: https://snapshotinteractive.com/mastermined Connect with Mark Scrivner: https://www.linkedin.com/in/markscrivner | https://snapshotinteractive.com Connect with Jeff Skillen: https://www.linkedin.com/in/jeffskillen | https://www.skillsetenterprises.com Connect with Lee Pepper: https://www.linkedin.com/in/leepepper | https://www.neveroutmatched.com Our Sponsor - Snapshot: https://snapshotinteractive.com","meta_description":"In this MasterMined episode, Mark Scrivner, Jeff Skillen, and Lee Pepper break down what performance-based budgeting really means for behavioral health or…","key_points":[],"chapters":[],"topics":[],"duration_seconds":2362,"processing_state":"not_requested","actions":[{"name":"request_transcript","method":"POST","url":"https://stenobird.com/v1/public/podcasts/mastermined-a-behavioral-mental-health-podcast-7348207/episodes/ep-36-why-your-marketing-budget-is-failing-and-how-to-fix-it/transcription-requests","description":"Idempotently request low-priority transcript generation for this episode."},{"name":"read_markdown","method":"GET","url":"https://stenobird.com/podcast/mastermined-a-behavioral-mental-health-podcast-7348207/ep-36-why-your-marketing-budget-is-failing-and-how-to-fix-it.md","description":"Read the agent-friendly Markdown representation of this episode resource."}]}}