{"podcast":{"title":"Mastering Local Marketing: Sales and Marketing Strategies for Small Business Growth","slug":"mastering-local-marketing-sales-and-marketing-strategies-for-small-business-growth-7242889","podcast_index_feed_id":7242889,"rss_url":"https://feeds.libsyn.com/562555/rss","website_url":"https://sites.libsyn.com/562555","image_url":"https://static.libsyn.com/p/assets/e/9/9/4/e994aa8c1dec124216c3140a3186d450/MLM-2ND-cover.jpg","author":"WJOB Podcast Network | Mastering Local Marketing","episode_count":154,"summary":"Mastering Local Marketing is a small business podcast focused on local marketing strategies, sales efforts, marketing tactics, and digital marketing that drive real customer acquisition and business growth. Built for entrepreneurs and marketers, this show breaks down marketing strategies for business owners who want results, not fluff. Each episode explores practical marketing strategies including local advertising strategies, social marketing, sales strategies, and digital marketing tactics designed to help you market a local business more effectively. Whether you run a retail store, restaurant, or service business, you'll learn how to turn visibility into leads and leads into paying customers. Hosted by marketing expert Matt Hanson, the podcast highlights real-world marketing for small business, common marketing mistakes, and proven systems used by masters of marketing to grow local brands. You'll discover how to improve customer acquisition, strengthen local presence, and accelerate sustainable business growth. If you're looking for actionable marketing tactics, smarter local marketing, and strategies that actually move revenue, this is one of the top small business podcasts to…","last_synced_at":"2026-06-30T00:19:15.615134+00:00","page_url":"https://stenobird.com/podcast/mastering-local-marketing-sales-and-marketing-strategies-for-small-business-growth-7242889"},"episode":{"title":"What Small Business Owners Should Fix Before Spending Another Marketing Dollar","slug":"what-small-business-owners-should-fix-before-spending-another-marketing-dollar","published_at":"2026-04-02T11:00:00+00:00","page_url":"https://stenobird.com/podcast/mastering-local-marketing-sales-and-marketing-strategies-for-small-business-growth-7242889/what-small-business-owners-should-fix-before-spending-another-marketing-dollar","show_page_url":"https://stenobird.com/podcast/mastering-local-marketing-sales-and-marketing-strategies-for-small-business-growth-7242889","url":"https://a0d61f6b-2a95-46bb-b015-f992198bc016.libsyn.com/what-small-business-owners-should-fix-before-spending-another-marketing-dollar","audio_url":"https://dts.podtrac.com/redirect.mp3/traffic.libsyn.com/secure/a0d61f6b-2a95-46bb-b015-f992198bc016/MLM-20260330-Clip2.mp3?dest-id=4862580","summary":"Before your small business spends any more money on ads, you need to make sure the basics are working. In this episode of Mastering Local Marketing , we walk through the key things small business owners should fix first, including their offer, messaging, website experience, reviews, conversion path, and follow-up system. If those pieces are weak, paid traffic only exposes the problem faster. This episode is a practical reminder that advertising works best when the foundation underneath it is strong. Fix the leaks first, then scale what is already converting. 30-MINUTE FREE CONSULTATION WITH MATT Every month, Matt selects one email subscriber for a 30-minute virtual discussion to go over their marketing efforts and provide recommendations. Subscribe and you might be next. HAVE A SHOW IDEA? Do you have an interesting idea for a show topic or a marketing problem that you'd like us to cover in a future episode of Mastering Local Marketing? Email matt@masteringlocalmarketing.com and we'll add it to our future episodes. Mastering Local Marketing is the small business marketing podcast focused on simple, proven marketing tactics, digital marketing, and local advertising strategies that help small businesses grow. Whether you own a retail store, restaurant, service business, or manage marketing on your own, this podcast teaches you how to use marketing tactics to increase awareness, generate leads, and improve customer acquisition. Each week, marketing expert Matt Hanson breaks down real-world marketing tactics small businesses can use to improve digital marketing performance, maximize local advertising strategies, and turn visibility into paying customers. You will learn how to use social media marketing, local outreach, and practical digital marketing tactics to drive traffi…","meta_description":"Before your small business spends any more money on ads, you need to make sure the basics are working. In this episode of Mastering Local Marketing , we w…","key_points":[],"chapters":[],"topics":[],"duration_seconds":1579,"processing_state":"not_requested","actions":[{"name":"request_transcript","method":"POST","url":"https://stenobird.com/v1/public/podcasts/mastering-local-marketing-sales-and-marketing-strategies-for-small-business-growth-7242889/episodes/what-small-business-owners-should-fix-before-spending-another-marketing-dollar/transcription-requests","description":"Idempotently request low-priority transcript generation for this episode."},{"name":"read_markdown","method":"GET","url":"https://stenobird.com/podcast/mastering-local-marketing-sales-and-marketing-strategies-for-small-business-growth-7242889/what-small-business-owners-should-fix-before-spending-another-marketing-dollar.md","description":"Read the agent-friendly Markdown representation of this episode resource."}]}}