{"podcast":{"title":"Massage. Business. Success.","slug":"massage-business-success-7096045","podcast_index_feed_id":7096045,"rss_url":"https://app.kajabi.com/podcasts/2147853169/feed","website_url":"https://www.amybradleyradford.com/podcasts/massage-business-success","image_url":"https://kajabi-storefronts-production.kajabi-cdn.com/kajabi-storefronts-production/file-uploads/site/2147817325/podcasts/e4a3fab-dcd0-be2e-2250-eb1c8e828c1_Podcast_Email_Announcements_1_.png","author":"Amy Bradley Radford","episode_count":33,"summary":"The Massage. Business. Success podcast, hosted by Amy Bradley Radford, focuses on helping massage therapists grow their businesses and improve their skills. It covers topics such as marketing strategies, business management, client retention, and pain management techniques, providing practical advice and insights to help massage therapists succeed in their careers.","last_synced_at":"2026-07-22T04:17:31.737878+00:00","page_url":"https://stenobird.com/podcast/massage-business-success-7096045"},"episode":{"title":"Why Success Requires a Different Way of Thinking With Shelle Hagan","slug":"why-success-requires-a-different-way-of-thinking-with-shelle-hagan","published_at":"2026-07-21T13:00:00+00:00","page_url":"https://stenobird.com/podcast/massage-business-success-7096045/why-success-requires-a-different-way-of-thinking-with-shelle-hagan","show_page_url":"https://stenobird.com/podcast/massage-business-success-7096045","url":"https://www.amybradleyradford.com/podcasts/massage-business-success/episodes/2149233717","audio_url":"https://app.kajabi.com/podcasts/medias/2149233717.mp3","summary":"Graduating from massage school is exciting—but for many therapists, it's also where the biggest surprises begin. In this conversation, Amy Bradley Radford sits down with educator, school owner, business owner, and industry leader Shelle Hagen to explore what really happens after graduation and why technical skill alone isn't enough to build a thriving massage career. Together they discuss the gap between expectations and reality, why so many therapists struggle to build momentum, how confidence affects business success, and why changing your thinking is often the first step toward changing your results. Whether you're a brand-new graduate or a seasoned therapist looking to grow, this episode will challenge the way you think about success, business ownership, mentorship, customer service, and lifelong learning. In this episode you'll discover: Why graduation is only the beginning The biggest mindset shift successful therapists make Why passion alone isn't enough How confidence and consistency build successful businesses The importance of mentorship and coaching Practical ideas for attracting and retaining more clients Why collaboration—not competition—strengthens our profession If you've ever wondered why your career isn't growing the way you hoped, this conversation may help you see your next step in a completely different way. TIMESTAMPS 00:00 Introduction   01:00 Meet Shelle Hagen 05:35 The Gap Between Graduation and Reality 12:25 Expectations vs. Reality 17:00 What Work Ethic Really Means 22:00 Working Your Schedule 25:00 Why Waiting Doesn't Build a Business 31:20 Customer Service Still Matters 36:45 Coaching & Mentorship 44:00 Confidence Builds Successful Therapists 52:40 What Successful Therapists Have in Common 58:00 Changing the Way You Think 1:04:20 Co…","meta_description":"Graduating from massage school is exciting—but for many therapists, it's also where the biggest surprises begin. In this conversation, Amy Bradley Radford…","key_points":[],"chapters":[],"topics":[],"duration_seconds":4580,"processing_state":"not_requested","actions":[{"name":"request_transcript","method":"POST","url":"https://stenobird.com/v1/public/podcasts/massage-business-success-7096045/episodes/why-success-requires-a-different-way-of-thinking-with-shelle-hagan/transcription-requests","description":"Idempotently request low-priority transcript generation for this episode."},{"name":"read_markdown","method":"GET","url":"https://stenobird.com/podcast/massage-business-success-7096045/why-success-requires-a-different-way-of-thinking-with-shelle-hagan.md","description":"Read the agent-friendly Markdown representation of this episode resource."}]}}