{"podcast":{"title":"Massage. Business. Success.","slug":"massage-business-success-7096045","podcast_index_feed_id":7096045,"rss_url":"https://app.kajabi.com/podcasts/2147853169/feed","website_url":"https://www.amybradleyradford.com/podcasts/massage-business-success","image_url":"https://kajabi-storefronts-production.kajabi-cdn.com/kajabi-storefronts-production/file-uploads/site/2147817325/podcasts/e4a3fab-dcd0-be2e-2250-eb1c8e828c1_Podcast_Email_Announcements_1_.png","author":"Amy Bradley Radford","episode_count":33,"summary":"The Massage. Business. Success podcast, hosted by Amy Bradley Radford, focuses on helping massage therapists grow their businesses and improve their skills. It covers topics such as marketing strategies, business management, client retention, and pain management techniques, providing practical advice and insights to help massage therapists succeed in their careers.","last_synced_at":"2026-07-22T04:17:31.737878+00:00","page_url":"https://stenobird.com/podcast/massage-business-success-7096045"},"episode":{"title":"Lead Your Practice (Without Burning Out): A Conversation with Joanna Sapir","slug":"lead-your-practice-without-burning-out-a-conversation-with-joanna-sapir","published_at":"2025-08-30T16:00:00+00:00","page_url":"https://stenobird.com/podcast/massage-business-success-7096045/lead-your-practice-without-burning-out-a-conversation-with-joanna-sapir","show_page_url":"https://stenobird.com/podcast/massage-business-success-7096045","url":"https://www.amybradleyradford.com/podcasts/massage-business-success/episodes/2149080478","audio_url":"https://app.kajabi.com/podcasts/medias/2149080478.mp3","summary":"If you’ve ever felt like you’re working harder and caring more—but your business still runs you—this episode is for you. I’m talking with business strategist Joanna Sapir about shifting from an “employee mindset” (book every hour!) to leading your practice with clarity and calm. We dig into realistic boundaries, money stories that sneak in, and why moving from selling single sessions to structured treatment programs helps your clients get better results—while protecting your energy. You’ll hear about a new way to model your business, how to think about enrollment without feeling salesy, and why long-term planning matters for wellness pros. Grab a cup, take a breath, and let’s reframe how you run your practice—so it actually supports the healer you are. Timestamps: 00:00 Introduction to the Podcast and Guest 02:15 Joanna's Journey to Business Strategy 08:30 The Importance of Leadership in Business 15:45 Creating an Ideal Schedule 22:10 Identifying Your Bullseye Client 30:00 Developing Programs and Treatment Plans 40:20 The Predictable Sales System 50:00 Empowered Practitioner Event 55:30 Conclusion and Final Thoughts OFFER(S) MENTIONED: Access to Joanna's upcoming The Empowered Practitioner Event which happens September 15-19, 2025:  https://joannasapir.com/EPEMBS   Access to Joanna's Three Powerful Systems download: https://joannasapir.com/MBS     MORE FROM AMY BRADLEY RADFORD: Discovery Call for Coaching with Amy Launch  https://www.amybradleyradford.com/launch Website  https://amybradleyradford.com/ Instagram https://www.instagram.com/amybradleyradford/ Facebook https://www.facebook.com/people/Amy-Bradley-Radford-Massage-Business-Coaching/61556419647184/ LinkedIn https://www.linkedin.com/in/amybradleyradford/","meta_description":"If you’ve ever felt like you’re working harder and caring more—but your business still runs you—this episode is for you. I’m talking with business strateg…","key_points":[],"chapters":[],"topics":[],"duration_seconds":3507,"processing_state":"not_requested","actions":[{"name":"request_transcript","method":"POST","url":"https://stenobird.com/v1/public/podcasts/massage-business-success-7096045/episodes/lead-your-practice-without-burning-out-a-conversation-with-joanna-sapir/transcription-requests","description":"Idempotently request low-priority transcript generation for this episode."},{"name":"read_markdown","method":"GET","url":"https://stenobird.com/podcast/massage-business-success-7096045/lead-your-practice-without-burning-out-a-conversation-with-joanna-sapir.md","description":"Read the agent-friendly Markdown representation of this episode resource."}]}}