{"podcast":{"title":"MarTech Podcast ™ // Marketing + Technology = Business Growth","slug":"martech-podcast-marketing-technology-business-growth-1008995","podcast_index_feed_id":1008995,"rss_url":"https://rss.art19.com/martech-podcast","website_url":"https://martechpod.com","image_url":"https://content.production.cdn.art19.com/images/3b/91/89/16/3b918916-bf26-4dea-988c-d656a09781fd/cb04aebe443e1fdd22042178581990ebbf4c4991688028585296c8ee273117fc438b76bef86c895da39813da41094d12b32afe0600bfb194a8cae9d98531d841.jpeg","author":"I Hear Everything","episode_count":2452,"summary":"The MarTech Podcast ™ tells the stories of world-class marketers who use technology to generate growth and achieve business and career success. In each episode, you’ll hear from an innovative marketer as they walk through their career path and discuss the challenges of their current roles. This podcast will unearth the successes and pitfalls of industry experts, as they share their real-world experiences and teach us the tools, tips, and tricks that they’ve learned along the way.","last_synced_at":"2026-07-26T20:19:00.671375+00:00","page_url":"https://stenobird.com/podcast/martech-podcast-marketing-technology-business-growth-1008995"},"episode":{"title":"Will DOOH have more media spend than static billboards?","slug":"will-dooh-have-more-media-spend-than-static-billboards","published_at":"2026-04-11T12:00:00+00:00","page_url":"https://stenobird.com/podcast/martech-podcast-marketing-technology-business-growth-1008995/will-dooh-have-more-media-spend-than-static-billboards","show_page_url":"https://stenobird.com/podcast/martech-podcast-marketing-technology-business-growth-1008995","url":"https://pdst.fm/e/pdrl.fm/08a9f7/rss.art19.com/episodes/53bbd46c-ba57-45bb-8f6a-195eaa696302.mp3?rss_browser=BAhJIg90cmFuc2NyaWJyBjoGRVQ%3D--952c5701c84ad333c69d5faa668f8177091704f0","audio_url":"https://pdst.fm/e/pdrl.fm/08a9f7/rss.art19.com/episodes/53bbd46c-ba57-45bb-8f6a-195eaa696302.mp3?rss_browser=BAhJIg90cmFuc2NyaWJyBjoGRVQ%3D--952c5701c84ad333c69d5faa668f8177091704f0","summary":"Digital out-of-home spend will surpass static billboards within five years. Alex Weinberger, General Manager of DOOH at AdRoll, explains how programmatic buying has transformed outdoor advertising into a measurable, targetable channel. The discussion covers real-time bidding for screen selection across venues from gyms to airports, attribution methods including foot traffic tracking and brand lift studies, and creative strategies that maximize the four-second attention window with bold visuals and minimal text. See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info .","meta_description":"Digital out-of-home spend will surpass static billboards within five years. Alex Weinberger, General Manager of DOOH at AdRoll, explains how programmatic…","key_points":[],"chapters":[],"topics":[],"duration_seconds":227,"processing_state":"not_requested","actions":[{"name":"request_transcript","method":"POST","url":"https://stenobird.com/v1/public/podcasts/martech-podcast-marketing-technology-business-growth-1008995/episodes/will-dooh-have-more-media-spend-than-static-billboards/transcription-requests","description":"Idempotently request low-priority transcript generation for this episode."},{"name":"read_markdown","method":"GET","url":"https://stenobird.com/podcast/martech-podcast-marketing-technology-business-growth-1008995/will-dooh-have-more-media-spend-than-static-billboards.md","description":"Read the agent-friendly Markdown representation of this episode resource."}]}}