{"podcast":{"title":"MarTech Podcast ™ // Marketing + Technology = Business Growth","slug":"martech-podcast-marketing-technology-business-growth-1008995","podcast_index_feed_id":1008995,"rss_url":"https://rss.art19.com/martech-podcast","website_url":"https://martechpod.com","image_url":"https://content.production.cdn.art19.com/images/3b/91/89/16/3b918916-bf26-4dea-988c-d656a09781fd/cb04aebe443e1fdd22042178581990ebbf4c4991688028585296c8ee273117fc438b76bef86c895da39813da41094d12b32afe0600bfb194a8cae9d98531d841.jpeg","author":"I Hear Everything","episode_count":2452,"summary":"The MarTech Podcast ™ tells the stories of world-class marketers who use technology to generate growth and achieve business and career success. In each episode, you’ll hear from an innovative marketer as they walk through their career path and discuss the challenges of their current roles. This podcast will unearth the successes and pitfalls of industry experts, as they share their real-world experiences and teach us the tools, tips, and tricks that they’ve learned along the way.","last_synced_at":"2026-07-26T20:19:00.671375+00:00","page_url":"https://stenobird.com/podcast/martech-podcast-marketing-technology-business-growth-1008995"},"episode":{"title":"One thing marketers should stop doing immediately","slug":"one-thing-marketers-should-stop-doing-immediately","published_at":"2026-06-25T12:00:00+00:00","page_url":"https://stenobird.com/podcast/martech-podcast-marketing-technology-business-growth-1008995/one-thing-marketers-should-stop-doing-immediately","show_page_url":"https://stenobird.com/podcast/martech-podcast-marketing-technology-business-growth-1008995","url":"https://pdst.fm/e/pdrl.fm/08a9f7/rss.art19.com/episodes/c04d1653-8a3c-4aea-b177-3fe991fd5c67.mp3?rss_browser=BAhJIg90cmFuc2NyaWJyBjoGRVQ%3D--952c5701c84ad333c69d5faa668f8177091704f0","audio_url":"https://pdst.fm/e/pdrl.fm/08a9f7/rss.art19.com/episodes/c04d1653-8a3c-4aea-b177-3fe991fd5c67.mp3?rss_browser=BAhJIg90cmFuc2NyaWJyBjoGRVQ%3D--952c5701c84ad333c69d5faa668f8177091704f0","summary":"Marketers need to stop overusing \"AI\" in every campaign and keynote presentation. Amanda Cole, Chief Marketing Officer at Bloomreach, explains why artificial intelligence should be treated as standard marketing practice rather than a buzzword. She advocates for eliminating jargon like \"democratize\" from marketing vocabulary and treating AI-powered personalization as fundamental to modern ecommerce strategy. Cole also discusses how Bloomreach's platform integrates customer data to deliver individualized experiences without relying on trendy terminology. See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info .","meta_description":"Marketers need to stop overusing \"AI\" in every campaign and keynote presentation. Amanda Cole, Chief Marketing Officer at Bloomreach, explains why artific…","key_points":[],"chapters":[],"topics":[],"duration_seconds":192,"processing_state":"not_requested","actions":[{"name":"request_transcript","method":"POST","url":"https://stenobird.com/v1/public/podcasts/martech-podcast-marketing-technology-business-growth-1008995/episodes/one-thing-marketers-should-stop-doing-immediately/transcription-requests","description":"Idempotently request low-priority transcript generation for this episode."},{"name":"read_markdown","method":"GET","url":"https://stenobird.com/podcast/martech-podcast-marketing-technology-business-growth-1008995/one-thing-marketers-should-stop-doing-immediately.md","description":"Read the agent-friendly Markdown representation of this episode resource."}]}}