{"podcast":{"title":"MarTech Podcast ™ // Marketing + Technology = Business Growth","slug":"martech-podcast-marketing-technology-business-growth-1008995","podcast_index_feed_id":1008995,"rss_url":"https://rss.art19.com/martech-podcast","website_url":"https://martechpod.com","image_url":"https://content.production.cdn.art19.com/images/3b/91/89/16/3b918916-bf26-4dea-988c-d656a09781fd/cb04aebe443e1fdd22042178581990ebbf4c4991688028585296c8ee273117fc438b76bef86c895da39813da41094d12b32afe0600bfb194a8cae9d98531d841.jpeg","author":"I Hear Everything","episode_count":2452,"summary":"The MarTech Podcast ™ tells the stories of world-class marketers who use technology to generate growth and achieve business and career success. In each episode, you’ll hear from an innovative marketer as they walk through their career path and discuss the challenges of their current roles. This podcast will unearth the successes and pitfalls of industry experts, as they share their real-world experiences and teach us the tools, tips, and tricks that they’ve learned along the way.","last_synced_at":"2026-07-26T20:19:00.671375+00:00","page_url":"https://stenobird.com/podcast/martech-podcast-marketing-technology-business-growth-1008995"},"episode":{"title":"If you could delete one category from the MarTech stack tomorrow, what would it be?","slug":"if-you-could-delete-one-category-from-the-martech-stack-tomorrow-what-would-it-be","published_at":"2026-07-09T12:00:00+00:00","page_url":"https://stenobird.com/podcast/martech-podcast-marketing-technology-business-growth-1008995/if-you-could-delete-one-category-from-the-martech-stack-tomorrow-what-would-it-be","show_page_url":"https://stenobird.com/podcast/martech-podcast-marketing-technology-business-growth-1008995","url":"https://pdst.fm/e/pdrl.fm/08a9f7/rss.art19.com/episodes/ef6195ed-81da-41c0-b720-9771def19fd3.mp3?rss_browser=BAhJIg90cmFuc2NyaWJyBjoGRVQ%3D--952c5701c84ad333c69d5faa668f8177091704f0","audio_url":"https://pdst.fm/e/pdrl.fm/08a9f7/rss.art19.com/episodes/ef6195ed-81da-41c0-b720-9771def19fd3.mp3?rss_browser=BAhJIg90cmFuc2NyaWJyBjoGRVQ%3D--952c5701c84ad333c69d5faa668f8177091704f0","summary":"Websites face an uncertain future as AI reshapes how people discover content. Anda Gansca, Co-Founder and CEO of Knotch, explains how content intelligence connects digital properties to actual business outcomes. She breaks down why traffic matters less in the AI era, how trust outperforms personalization when building customer equity, and why LLM-driven personalization risks repeating the mistakes of early marketing automation. See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info .","meta_description":"Websites face an uncertain future as AI reshapes how people discover content. Anda Gansca, Co-Founder and CEO of Knotch, explains how content intelligence…","key_points":[],"chapters":[],"topics":[],"duration_seconds":226,"processing_state":"not_requested","actions":[{"name":"request_transcript","method":"POST","url":"https://stenobird.com/v1/public/podcasts/martech-podcast-marketing-technology-business-growth-1008995/episodes/if-you-could-delete-one-category-from-the-martech-stack-tomorrow-what-would-it-be/transcription-requests","description":"Idempotently request low-priority transcript generation for this episode."},{"name":"read_markdown","method":"GET","url":"https://stenobird.com/podcast/martech-podcast-marketing-technology-business-growth-1008995/if-you-could-delete-one-category-from-the-martech-stack-tomorrow-what-would-it-be.md","description":"Read the agent-friendly Markdown representation of this episode resource."}]}}