{"podcast":{"title":"MarTech Podcast ™ // Marketing + Technology = Business Growth","slug":"martech-podcast-marketing-technology-business-growth-1008995","podcast_index_feed_id":1008995,"rss_url":"https://rss.art19.com/martech-podcast","website_url":"https://martechpod.com","image_url":"https://content.production.cdn.art19.com/images/3b/91/89/16/3b918916-bf26-4dea-988c-d656a09781fd/cb04aebe443e1fdd22042178581990ebbf4c4991688028585296c8ee273117fc438b76bef86c895da39813da41094d12b32afe0600bfb194a8cae9d98531d841.jpeg","author":"I Hear Everything","episode_count":2452,"summary":"The MarTech Podcast ™ tells the stories of world-class marketers who use technology to generate growth and achieve business and career success. In each episode, you’ll hear from an innovative marketer as they walk through their career path and discuss the challenges of their current roles. This podcast will unearth the successes and pitfalls of industry experts, as they share their real-world experiences and teach us the tools, tips, and tricks that they’ve learned along the way.","last_synced_at":"2026-07-26T20:19:00.671375+00:00","page_url":"https://stenobird.com/podcast/martech-podcast-marketing-technology-business-growth-1008995"},"episode":{"title":"Big prediction for the future of the digital out-of-home industry","slug":"big-prediction-for-the-future-of-the-digital-out-of-home-industry","published_at":"2026-04-07T12:00:00+00:00","page_url":"https://stenobird.com/podcast/martech-podcast-marketing-technology-business-growth-1008995/big-prediction-for-the-future-of-the-digital-out-of-home-industry","show_page_url":"https://stenobird.com/podcast/martech-podcast-marketing-technology-business-growth-1008995","url":"https://pdst.fm/e/pdrl.fm/08a9f7/rss.art19.com/episodes/7a995526-7f18-4c91-b8fb-b92f7d01a1d3.mp3?rss_browser=BAhJIg90cmFuc2NyaWJyBjoGRVQ%3D--952c5701c84ad333c69d5faa668f8177091704f0","audio_url":"https://pdst.fm/e/pdrl.fm/08a9f7/rss.art19.com/episodes/7a995526-7f18-4c91-b8fb-b92f7d01a1d3.mp3?rss_browser=BAhJIg90cmFuc2NyaWJyBjoGRVQ%3D--952c5701c84ad333c69d5faa668f8177091704f0","summary":"Digital out-of-home advertising is becoming programmatically targetable and measurable. Alex Weinberger, General Manager of DOOH at AdRoll, explains how programmatic buying has transformed traditional billboards into a full-funnel marketing channel. The conversation covers real-time bidding for screen selection across 97 venue types, attribution methods including foot traffic and brand lift studies, and retargeting capabilities that connect physical world exposure to digital follow-up campaigns. See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info .","meta_description":"Digital out-of-home advertising is becoming programmatically targetable and measurable. Alex Weinberger, General Manager of DOOH at AdRoll, explains how p…","key_points":[],"chapters":[],"topics":[],"duration_seconds":274,"processing_state":"not_requested","actions":[{"name":"request_transcript","method":"POST","url":"https://stenobird.com/v1/public/podcasts/martech-podcast-marketing-technology-business-growth-1008995/episodes/big-prediction-for-the-future-of-the-digital-out-of-home-industry/transcription-requests","description":"Idempotently request low-priority transcript generation for this episode."},{"name":"read_markdown","method":"GET","url":"https://stenobird.com/podcast/martech-podcast-marketing-technology-business-growth-1008995/big-prediction-for-the-future-of-the-digital-out-of-home-industry.md","description":"Read the agent-friendly Markdown representation of this episode resource."}]}}