{"podcast":{"title":"Marketing Vanguard","slug":"marketing-vanguard-228325","podcast_index_feed_id":228325,"rss_url":"https://feeds.acast.com/public/shows/62470776b68b3c0012ad99a8","website_url":"https://www.adweek.com/podcasts/marketing-vanguard/","image_url":"https://assets.pippa.io/shows/62470776b68b3c0012ad99a8/1756910344582-9487d8f7-f527-4549-b641-234eacb92a28.jpeg","author":"Al Mannarino","episode_count":381,"summary":"The word “vanguard,” is defined as “a group of people leading the way in new development or ideas.” Marketing Vanguard: the podcast, spotlights the people who are driving the industry forward. It will feature valuable, must-listen nuggets of marketing-leadership wisdom, humility, stories, strategic insights, and growth opportunities in an era of ever more complex industry pressures and realities. Together we’ll dive into what's driving the decision-makers of today to move the needle of some of the world’s most exciting brands in incremental or monumental ways. Hosted on Acast. See acast.com/privacy for more information.","last_synced_at":"2026-07-15T22:21:05.507896+00:00","page_url":"https://stenobird.com/podcast/marketing-vanguard-228325"},"episode":{"title":"Workday CMO, Emma Chalwin, Discussing the AI Era - World Economic Forum Event","slug":"workday-cmo-emma-chalwin-discussing-the-ai-era-world-economic-forum-event","published_at":"2026-02-11T14:36:41+00:00","page_url":"https://stenobird.com/podcast/marketing-vanguard-228325/workday-cmo-emma-chalwin-discussing-the-ai-era-world-economic-forum-event","show_page_url":"https://stenobird.com/podcast/marketing-vanguard-228325","url":"https://shows.acast.com/cmo-moves/episodes/workday-cmo-emma-chalwin-discussing-the-ai-era","audio_url":"https://sphinx.acast.com/p/open/s/62470776b68b3c0012ad99a8/e/698c93fa380689f5ad0dde61/media.mp3","summary":"CMOs can drive business revenue - this is an established fact. But how can they do it better, bigger, and stronger in the age of AI? We’re unpacking this in the latest episode of Marketing Vanguard, live from the 2026 World Economic Forum in Davos. Tune in as Emma Chalwin , CMO at Workday, breaks down the evolving strategic role of CMOs at major enterprises, the intersection of AI and human-centered marketing, and how chief marketing officers can become essential drivers of business growth.  What You'll Learn: How to position CMOs as strategic business leaders in the age of AI The \"Art and Science\" Framework for modern CMOs to thrive  Why AI adoption requires a human-centered brand narrative How to reframe customer relationships from acquisition to retention The \"B2B to B2H\" (Business to Human) messaging approach and why it’s critical  How to embed brand values as competitive differentiation Hosted on Acast. See acast.com/privacy for more information.","meta_description":"CMOs can drive business revenue - this is an established fact. But how can they do it better, bigger, and stronger in the age of AI? We’re unpacking this…","key_points":[],"chapters":[],"topics":[],"duration_seconds":761,"processing_state":"not_requested","actions":[{"name":"request_transcript","method":"POST","url":"https://stenobird.com/v1/public/podcasts/marketing-vanguard-228325/episodes/workday-cmo-emma-chalwin-discussing-the-ai-era-world-economic-forum-event/transcription-requests","description":"Idempotently request low-priority transcript generation for this episode."},{"name":"read_markdown","method":"GET","url":"https://stenobird.com/podcast/marketing-vanguard-228325/workday-cmo-emma-chalwin-discussing-the-ai-era-world-economic-forum-event.md","description":"Read the agent-friendly Markdown representation of this episode resource."}]}}