{"podcast":{"title":"Marketing Vanguard","slug":"marketing-vanguard-228325","podcast_index_feed_id":228325,"rss_url":"https://feeds.acast.com/public/shows/62470776b68b3c0012ad99a8","website_url":"https://www.adweek.com/podcasts/marketing-vanguard/","image_url":"https://assets.pippa.io/shows/62470776b68b3c0012ad99a8/1756910344582-9487d8f7-f527-4549-b641-234eacb92a28.jpeg","author":"Al Mannarino","episode_count":381,"summary":"The word “vanguard,” is defined as “a group of people leading the way in new development or ideas.” Marketing Vanguard: the podcast, spotlights the people who are driving the industry forward. It will feature valuable, must-listen nuggets of marketing-leadership wisdom, humility, stories, strategic insights, and growth opportunities in an era of ever more complex industry pressures and realities. Together we’ll dive into what's driving the decision-makers of today to move the needle of some of the world’s most exciting brands in incremental or monumental ways. Hosted on Acast. See acast.com/privacy for more information.","last_synced_at":"2026-07-15T22:21:05.507896+00:00","page_url":"https://stenobird.com/podcast/marketing-vanguard-228325"},"episode":{"title":"Why the Super Bowl Still Matters ft. Leading CMOs from the SF 49ers, Mars, Comcast & Liquid I.V.","slug":"why-the-super-bowl-still-matters-ft-leading-cmos-from-the-sf-49ers-mars-comcast-liquid-i-v","published_at":"2026-03-20T23:09:14+00:00","page_url":"https://stenobird.com/podcast/marketing-vanguard-228325/why-the-super-bowl-still-matters-ft-leading-cmos-from-the-sf-49ers-mars-comcast-liquid-i-v","show_page_url":"https://stenobird.com/podcast/marketing-vanguard-228325","url":"https://shows.acast.com/cmo-moves/episodes/why-the-super-bowl-still-matters-ft-leading-cmos","audio_url":"https://sphinx.acast.com/p/open/s/62470776b68b3c0012ad99a8/e/69bdd39b3bbfcfe8db8fe9d1/media.mp3","summary":"The Super Bowl is one of the biggest stages in the world - not just for the game and its players, but for marketers too. So, how do you make sure you win the game? In this episode of Marketing Vanguard, four industry-leading CMOs - Gabrielle Wesley (Mars Wrigley), Stephanie Rogers (San Francisco 49ers), John Gieselman (Comcast) and Stacy Andrade-Wells (Liquid I.V.), reveal their personal playbooks on making the most of the Super Bowl opportunity, cutting through the hype and executing at the highest level.  What You'll Learn: How to build a solid business case for Super Bowl marketing investment Why you should capitalize on the intersection of creative disruption and brand strategy How to activate beyond the 30 or 60-second spot through ecosystem thinking Why simplicity and cultural relevance are your competitive advantages The \"uncomfortable gut reaction\" test for evaluating creative readiness How to measure impact across different time horizons without becoming paralyzed by metrics Hosted on Acast. See acast.com/privacy for more information.","meta_description":"The Super Bowl is one of the biggest stages in the world - not just for the game and its players, but for marketers too. So, how do you make sure you win…","key_points":[],"chapters":[],"topics":[],"duration_seconds":1696,"processing_state":"not_requested","actions":[{"name":"request_transcript","method":"POST","url":"https://stenobird.com/v1/public/podcasts/marketing-vanguard-228325/episodes/why-the-super-bowl-still-matters-ft-leading-cmos-from-the-sf-49ers-mars-comcast-liquid-i-v/transcription-requests","description":"Idempotently request low-priority transcript generation for this episode."},{"name":"read_markdown","method":"GET","url":"https://stenobird.com/podcast/marketing-vanguard-228325/why-the-super-bowl-still-matters-ft-leading-cmos-from-the-sf-49ers-mars-comcast-liquid-i-v.md","description":"Read the agent-friendly Markdown representation of this episode resource."}]}}