{"podcast":{"title":"Marketing Vanguard","slug":"marketing-vanguard-228325","podcast_index_feed_id":228325,"rss_url":"https://feeds.acast.com/public/shows/62470776b68b3c0012ad99a8","website_url":"https://www.adweek.com/podcasts/marketing-vanguard/","image_url":"https://assets.pippa.io/shows/62470776b68b3c0012ad99a8/1756910344582-9487d8f7-f527-4549-b641-234eacb92a28.jpeg","author":"Al Mannarino","episode_count":381,"summary":"The word “vanguard,” is defined as “a group of people leading the way in new development or ideas.” Marketing Vanguard: the podcast, spotlights the people who are driving the industry forward. It will feature valuable, must-listen nuggets of marketing-leadership wisdom, humility, stories, strategic insights, and growth opportunities in an era of ever more complex industry pressures and realities. Together we’ll dive into what's driving the decision-makers of today to move the needle of some of the world’s most exciting brands in incremental or monumental ways. Hosted on Acast. See acast.com/privacy for more information.","last_synced_at":"2026-07-15T22:21:05.507896+00:00","page_url":"https://stenobird.com/podcast/marketing-vanguard-228325"},"episode":{"title":"What Keeps iFit Ahead of the Curve? Kirsten Spittel-Sloan’s Personalization Secret","slug":"what-keeps-ifit-ahead-of-the-curve-kirsten-spittel-sloan-s-personalization-secret","published_at":"2025-12-18T18:41:41+00:00","page_url":"https://stenobird.com/podcast/marketing-vanguard-228325/what-keeps-ifit-ahead-of-the-curve-kirsten-spittel-sloan-s-personalization-secret","show_page_url":"https://stenobird.com/podcast/marketing-vanguard-228325","url":"https://shows.acast.com/cmo-moves/episodes/what-keeps-ifit-ahead-of-the-curve-kirsten-spittel-sloans-pe","audio_url":"https://sphinx.acast.com/p/open/s/62470776b68b3c0012ad99a8/e/69444a8a9a00ace34fe2c502/media.mp3","summary":"In the latest episode of the Marketing Vanguard podcast, we welcome Kirsten Spittel-Sloan, SVP, Marketing at iFit, for an eye-opening chat on what it takes to succeed in the fitness tech space today. Listen in for Kirsten’s playbook on how marketing leaders can navigate rapid technological change, build adaptive teams and balance analytical rigor with authentic brand narratives in an increasingly complex marketplace. What You'll Learn: How to invest across the entire marketing funnel equally during periods of rapid change, rather than concentrating resources on trending channels The \"High Trust + Adaptability\" leadership framework for building marketing teams that can flex resources without sacrificing cohesion or brand consistency How to balance ROAS obsession with brand-building investments Why personalization powered by AI is non-negotiable for retention The imperative for new marketing professionals to become hybrid technical experts and artists simultaneously Unlocking the Creator Economy with Awin Did you know influencer marketing drives twice as many sales as display advertising, with a 37% higher retention rate? Awin helps brands harness this potential with tailored influencer management solutions that drive measurable results. Whether you're looking to grow your creator roster, foster long-term relationships, or track full-funnel performance, Awin’s expertise and platform integrations make it easy to scale campaigns and optimize impact. With partnerships across CreatorIQ, LTK, ShopMy, and more, brands gain access to powerful discovery tools and seamless tracking capabilities, ensuring transparency and efficiency at every stage. Here’s how brands can maximize their influencer marketing: Find the right creators – Access a diverse network of influencers, even in…","meta_description":"In the latest episode of the Marketing Vanguard podcast, we welcome Kirsten Spittel-Sloan, SVP, Marketing at iFit, for an eye-opening chat on what it take…","key_points":[],"chapters":[],"topics":[],"duration_seconds":1555,"processing_state":"not_requested","actions":[{"name":"request_transcript","method":"POST","url":"https://stenobird.com/v1/public/podcasts/marketing-vanguard-228325/episodes/what-keeps-ifit-ahead-of-the-curve-kirsten-spittel-sloan-s-personalization-secret/transcription-requests","description":"Idempotently request low-priority transcript generation for this episode."},{"name":"read_markdown","method":"GET","url":"https://stenobird.com/podcast/marketing-vanguard-228325/what-keeps-ifit-ahead-of-the-curve-kirsten-spittel-sloan-s-personalization-secret.md","description":"Read the agent-friendly Markdown representation of this episode resource."}]}}