{"podcast":{"title":"Marketing Vanguard","slug":"marketing-vanguard-228325","podcast_index_feed_id":228325,"rss_url":"https://feeds.acast.com/public/shows/62470776b68b3c0012ad99a8","website_url":"https://www.adweek.com/podcasts/marketing-vanguard/","image_url":"https://assets.pippa.io/shows/62470776b68b3c0012ad99a8/1756910344582-9487d8f7-f527-4549-b641-234eacb92a28.jpeg","author":"Al Mannarino","episode_count":381,"summary":"The word “vanguard,” is defined as “a group of people leading the way in new development or ideas.” Marketing Vanguard: the podcast, spotlights the people who are driving the industry forward. It will feature valuable, must-listen nuggets of marketing-leadership wisdom, humility, stories, strategic insights, and growth opportunities in an era of ever more complex industry pressures and realities. Together we’ll dive into what's driving the decision-makers of today to move the needle of some of the world’s most exciting brands in incremental or monumental ways. Hosted on Acast. See acast.com/privacy for more information.","last_synced_at":"2026-07-15T22:21:05.507896+00:00","page_url":"https://stenobird.com/podcast/marketing-vanguard-228325"},"episode":{"title":"Salesforce CMO, Ariel Kelman's 25-Year Playbook for Marketing at Scale","slug":"salesforce-cmo-ariel-kelman-s-25-year-playbook-for-marketing-at-scale","published_at":"2026-01-29T12:00:00+00:00","page_url":"https://stenobird.com/podcast/marketing-vanguard-228325/salesforce-cmo-ariel-kelman-s-25-year-playbook-for-marketing-at-scale","show_page_url":"https://stenobird.com/podcast/marketing-vanguard-228325","url":"https://shows.acast.com/cmo-moves/episodes/salesforce-cmo-ariel-kelmans-25-year-playbook-marketingscale","audio_url":"https://sphinx.acast.com/p/open/s/62470776b68b3c0012ad99a8/e/697ad9c83718a16ceb0ec436/media.mp3","summary":"In today’s tech-driven world, tech marketers cannot afford to lose sight of client trust. And yet, they do. On this episode of the Marketing Vanguard podcast, President and CMO of Salesforce, Ariel Kelman , reveals why customer success storytelling matters more than ever, how to ground AI in trusted first-party data, and the key strategies for balancing AI automation with human creativity.  What You'll Learn: How to ground AI agents in customer data to drive measurable outcomes  Why CMO leadership must pioneer AI adoption before mandating it across teams  AI’s productivity paradox - why it enables both more output AND better work-life balance  How to position your brand's trust as a competitive moat in the AI era The framework for balancing centralized brand strategy with decentralized field execution   Why \"show, don't tell\" beats feature-focused marketing when launching complex products  Hosted on Acast. See acast.com/privacy for more information.","meta_description":"In today’s tech-driven world, tech marketers cannot afford to lose sight of client trust. And yet, they do. On this episode of the Marketing Vanguard podc…","key_points":[],"chapters":[],"topics":[],"duration_seconds":1712,"processing_state":"not_requested","actions":[{"name":"request_transcript","method":"POST","url":"https://stenobird.com/v1/public/podcasts/marketing-vanguard-228325/episodes/salesforce-cmo-ariel-kelman-s-25-year-playbook-for-marketing-at-scale/transcription-requests","description":"Idempotently request low-priority transcript generation for this episode."},{"name":"read_markdown","method":"GET","url":"https://stenobird.com/podcast/marketing-vanguard-228325/salesforce-cmo-ariel-kelman-s-25-year-playbook-for-marketing-at-scale.md","description":"Read the agent-friendly Markdown representation of this episode resource."}]}}