{"podcast":{"title":"Marketing Vanguard","slug":"marketing-vanguard-228325","podcast_index_feed_id":228325,"rss_url":"https://feeds.acast.com/public/shows/62470776b68b3c0012ad99a8","website_url":"https://www.adweek.com/podcasts/marketing-vanguard/","image_url":"https://assets.pippa.io/shows/62470776b68b3c0012ad99a8/1756910344582-9487d8f7-f527-4549-b641-234eacb92a28.jpeg","author":"Al Mannarino","episode_count":381,"summary":"The word “vanguard,” is defined as “a group of people leading the way in new development or ideas.” Marketing Vanguard: the podcast, spotlights the people who are driving the industry forward. It will feature valuable, must-listen nuggets of marketing-leadership wisdom, humility, stories, strategic insights, and growth opportunities in an era of ever more complex industry pressures and realities. Together we’ll dive into what's driving the decision-makers of today to move the needle of some of the world’s most exciting brands in incremental or monumental ways. Hosted on Acast. See acast.com/privacy for more information.","last_synced_at":"2026-07-15T22:21:05.507896+00:00","page_url":"https://stenobird.com/podcast/marketing-vanguard-228325"},"episode":{"title":"Preserving Humanity in the Age of AI: The Future of Marketing with Natasha Madan","slug":"preserving-humanity-in-the-age-of-ai-the-future-of-marketing-with-natasha-madan","published_at":"2026-06-26T14:58:29+00:00","page_url":"https://stenobird.com/podcast/marketing-vanguard-228325/preserving-humanity-in-the-age-of-ai-the-future-of-marketing-with-natasha-madan","show_page_url":"https://stenobird.com/podcast/marketing-vanguard-228325","url":"https://shows.acast.com/cmo-moves/episodes/with-natasha-madan","audio_url":"https://sphinx.acast.com/p/open/s/62470776b68b3c0012ad99a8/e/6a3e9395a3fa97823772970f/media.mp3","summary":"While everyone’s chasing data and AI-driven targeted marketing, Natasha Madan’s keeping humanity at the centre of it all. In this episode of Marketing Vanguard, the Head of Marketing at Intuit Credit Karma shares why blending art and science is essential to modern marketing. She dives into the how of building human connections that trump personalization algorithms and repositioning legacy brands for new generations while taking us behind the scenes of her groundbreaking work launching Prime Day at Amazon.  Natasha Madan is Head of Marketing at Intuit Credit Karma, known for her expertise in brand strategy, customer-centric marketing and combining art with data science. With a background spanning CPG at Nestlé, where she honed customer insights across iconic candy brands, to Amazon, where she helped build Prime into a cultural phenomenon driving 30% of member growth, Natasha brings a rare blend of brand-building and performance marketing excellence. Her work bridging mission-driven fintech with sophisticated marketing strategy offers actionable frameworks for CMOs navigating the balance between personalization and human-centered brand building. What You'll Learn: How to uncover customer needs before they articulate them Why sticking to vision while staying flexible on tactics drives long-term success The Minimum Lovable Product (MLP) framework beats MVP in building customer loyalty How to reposition a transactional brand into an emotional platform The case for full-funnel marketing over direct response in reshaping perception Why AI democratizes authenticity as your competitive moat Hosted on Acast. See acast.com/privacy for more information.","meta_description":"While everyone’s chasing data and AI-driven targeted marketing, Natasha Madan’s keeping humanity at the centre of it all. In this episode of Marketing Van…","key_points":[],"chapters":[],"topics":[],"duration_seconds":1974,"processing_state":"not_requested","actions":[{"name":"request_transcript","method":"POST","url":"https://stenobird.com/v1/public/podcasts/marketing-vanguard-228325/episodes/preserving-humanity-in-the-age-of-ai-the-future-of-marketing-with-natasha-madan/transcription-requests","description":"Idempotently request low-priority transcript generation for this episode."},{"name":"read_markdown","method":"GET","url":"https://stenobird.com/podcast/marketing-vanguard-228325/preserving-humanity-in-the-age-of-ai-the-future-of-marketing-with-natasha-madan.md","description":"Read the agent-friendly Markdown representation of this episode resource."}]}}