{"podcast":{"title":"Marketing Vanguard","slug":"marketing-vanguard-228325","podcast_index_feed_id":228325,"rss_url":"https://feeds.acast.com/public/shows/62470776b68b3c0012ad99a8","website_url":"https://www.adweek.com/podcasts/marketing-vanguard/","image_url":"https://assets.pippa.io/shows/62470776b68b3c0012ad99a8/1756910344582-9487d8f7-f527-4549-b641-234eacb92a28.jpeg","author":"Al Mannarino","episode_count":385,"summary":"The word “vanguard,” is defined as “a group of people leading the way in new development or ideas.” Marketing Vanguard: the podcast, spotlights the people who are driving the industry forward. It will feature valuable, must-listen nuggets of marketing-leadership wisdom, humility, stories, strategic insights, and growth opportunities in an era of ever more complex industry pressures and realities. Together we’ll dive into what's driving the decision-makers of today to move the needle of some of the world’s most exciting brands in incremental or monumental ways. Hosted on Acast. See acast.com/privacy for more information.","last_synced_at":"2026-07-29T00:19:55.102648+00:00","page_url":"https://stenobird.com/podcast/marketing-vanguard-228325"},"episode":{"title":"Marketing Vanguard at Cannes: The Smart Ring That Made Wellness More Useful ft. Doug Sweeny of ŌURA","slug":"marketing-vanguard-at-cannes-the-smart-ring-that-made-wellness-more-useful-ft-doug-sweeny-of-ura","published_at":"2026-07-23T12:00:00+00:00","page_url":"https://stenobird.com/podcast/marketing-vanguard-228325/marketing-vanguard-at-cannes-the-smart-ring-that-made-wellness-more-useful-ft-doug-sweeny-of-ura","show_page_url":"https://stenobird.com/podcast/marketing-vanguard-228325","url":"https://shows.acast.com/cmo-moves/episodes/marketing-vanguard-at-cannes-the-smart-ring-that-made-wellne","audio_url":"https://sphinx.acast.com/p/open/s/62470776b68b3c0012ad99a8/e/6a60676c1fed88da55fc1203/media.mp3","summary":"Marketing Vanguard continues its Cannes 2026 series as host Jenny Rooney sits down with Doug Sweeny, CMO of ŌURA. In this conversation, Doug shares how ŌURA has evolved from a sleep-focused wearable into a broader health and readiness platform, helping people understand what is happening inside their bodies before it shows up in their day. He gets into how ŌURA’s mission-led positioning, hardware innovation, and partnership ecosystem are helping the brand define what the next phase of wearable health looks like. Doug Sweeny is the Chief Marketing Officer at ŌURA, a leading smart ring and wearable health technology company. With 15 years of agency experience and leadership roles across brands like Levi’s, Nest and One Medical, Doug has built a career around mission-driven companies that combine technology, usefulness and real-world impact. At ŌURA, Doug leads marketing for a brand that has moved beyond sleep tracking into a wider health platform spanning stress, resilience, cardiovascular health, metabolic health and women’s health. His work focuses on positioning ŌURA not just as a device, but as a way for people to better understand their bodies, build readiness and make smarter decisions about their wellbeing. What You'll Learn: How ŌURA evolved from sleep tracking into stress, resilience, and broader health insight Why younger female consumers are the brand’s fastest-growing segment How women’s health features are expanding ŌURA’s relevance and category position Why stress and resilience are becoming core reasons people stay with ŌURA How ŌURA Ring 5 removes friction through smaller hardware and longer battery life Why mission-driven brands attract leaders who want to build products with real utility How “readiness” connects elite athletes, executives and everyday c…","meta_description":"Marketing Vanguard continues its Cannes 2026 series as host Jenny Rooney sits down with Doug Sweeny, CMO of ŌURA. In this conversation, Doug shares how ŌU…","key_points":[],"chapters":[],"topics":[],"duration_seconds":530,"processing_state":"not_requested","actions":[{"name":"request_transcript","method":"POST","url":"https://stenobird.com/v1/public/podcasts/marketing-vanguard-228325/episodes/marketing-vanguard-at-cannes-the-smart-ring-that-made-wellness-more-useful-ft-doug-sweeny-of-ura/transcription-requests","description":"Idempotently request low-priority transcript generation for this episode."},{"name":"read_markdown","method":"GET","url":"https://stenobird.com/podcast/marketing-vanguard-228325/marketing-vanguard-at-cannes-the-smart-ring-that-made-wellness-more-useful-ft-doug-sweeny-of-ura.md","description":"Read the agent-friendly Markdown representation of this episode resource."}]}}