{"podcast":{"title":"Marketing Vanguard","slug":"marketing-vanguard-228325","podcast_index_feed_id":228325,"rss_url":"https://feeds.acast.com/public/shows/62470776b68b3c0012ad99a8","website_url":"https://www.adweek.com/podcasts/marketing-vanguard/","image_url":"https://assets.pippa.io/shows/62470776b68b3c0012ad99a8/1756910344582-9487d8f7-f527-4549-b641-234eacb92a28.jpeg","author":"Al Mannarino","episode_count":381,"summary":"The word “vanguard,” is defined as “a group of people leading the way in new development or ideas.” Marketing Vanguard: the podcast, spotlights the people who are driving the industry forward. It will feature valuable, must-listen nuggets of marketing-leadership wisdom, humility, stories, strategic insights, and growth opportunities in an era of ever more complex industry pressures and realities. Together we’ll dive into what's driving the decision-makers of today to move the needle of some of the world’s most exciting brands in incremental or monumental ways. Hosted on Acast. See acast.com/privacy for more information.","last_synced_at":"2026-07-15T22:21:05.507896+00:00","page_url":"https://stenobird.com/podcast/marketing-vanguard-228325"},"episode":{"title":"John Brockelman’s Unconventional Playbook for Financial Marketing Success","slug":"john-brockelman-s-unconventional-playbook-for-financial-marketing-success","published_at":"2026-03-26T12:00:00+00:00","page_url":"https://stenobird.com/podcast/marketing-vanguard-228325/john-brockelman-s-unconventional-playbook-for-financial-marketing-success","show_page_url":"https://stenobird.com/podcast/marketing-vanguard-228325","url":"https://shows.acast.com/cmo-moves/episodes/inside-the-1-billion-brand-moment-with-cmo-john-brockelman","audio_url":"https://sphinx.acast.com/p/open/s/62470776b68b3c0012ad99a8/e/69c506bff4bf09c5996f4fcb/media.mp3","summary":"Financial services marketing is one of the hardest kinds of marketing to crack. But John Brockelman and his team at State Street Investment Management have proven, campaign after campaign, that it can be done well and done right. Tune in for his playbook on how financial services marketers can drive growth, connection and culture. What You'll Learn: How to align marketing with sales and business objectives The importance of simplifying brand architecture for market expansion How to build intentional talent strategies by mixing specialized and generalist expertise Why guerrilla marketing and experiential activations outperform traditional advertising in regulated industries How to use strategic partnerships to reach new audiences How to scale AI adoption across marketing operations without replacing human creativity Hosted on Acast. See acast.com/privacy for more information.","meta_description":"Financial services marketing is one of the hardest kinds of marketing to crack. But John Brockelman and his team at State Street Investment Management hav…","key_points":[],"chapters":[],"topics":[],"duration_seconds":1976,"processing_state":"not_requested","actions":[{"name":"request_transcript","method":"POST","url":"https://stenobird.com/v1/public/podcasts/marketing-vanguard-228325/episodes/john-brockelman-s-unconventional-playbook-for-financial-marketing-success/transcription-requests","description":"Idempotently request low-priority transcript generation for this episode."},{"name":"read_markdown","method":"GET","url":"https://stenobird.com/podcast/marketing-vanguard-228325/john-brockelman-s-unconventional-playbook-for-financial-marketing-success.md","description":"Read the agent-friendly Markdown representation of this episode resource."}]}}