{"podcast":{"title":"Marketing Vanguard","slug":"marketing-vanguard-228325","podcast_index_feed_id":228325,"rss_url":"https://feeds.acast.com/public/shows/62470776b68b3c0012ad99a8","website_url":"https://www.adweek.com/podcasts/marketing-vanguard/","image_url":"https://assets.pippa.io/shows/62470776b68b3c0012ad99a8/1756910344582-9487d8f7-f527-4549-b641-234eacb92a28.jpeg","author":"Al Mannarino","episode_count":381,"summary":"The word “vanguard,” is defined as “a group of people leading the way in new development or ideas.” Marketing Vanguard: the podcast, spotlights the people who are driving the industry forward. It will feature valuable, must-listen nuggets of marketing-leadership wisdom, humility, stories, strategic insights, and growth opportunities in an era of ever more complex industry pressures and realities. Together we’ll dive into what's driving the decision-makers of today to move the needle of some of the world’s most exciting brands in incremental or monumental ways. Hosted on Acast. See acast.com/privacy for more information.","last_synced_at":"2026-07-15T22:21:05.507896+00:00","page_url":"https://stenobird.com/podcast/marketing-vanguard-228325"},"episode":{"title":"If You Can Sell Insurance, You Can Sell Anything ft. Tory Pachis of Amica Insurance","slug":"if-you-can-sell-insurance-you-can-sell-anything-ft-tory-pachis-of-amica-insurance","published_at":"2026-05-21T12:00:00+00:00","page_url":"https://stenobird.com/podcast/marketing-vanguard-228325/if-you-can-sell-insurance-you-can-sell-anything-ft-tory-pachis-of-amica-insurance","show_page_url":"https://stenobird.com/podcast/marketing-vanguard-228325","url":"https://shows.acast.com/cmo-moves/episodes/if-you-can-sell-insurance-you-can-sell-anything-ft-tory-pach","audio_url":"https://sphinx.acast.com/p/open/s/62470776b68b3c0012ad99a8/e/6a0eaa7e3bbd73b46e2fa6be/media.mp3","summary":"The power of word-of-mouth and referral-based marketing takes on a whole new meaning in this episode of Marketing Vanguard. Tune in as Amica Insurance EVP and CMO, Tory Pachis, reveals how their Rhode Island–based challenger brand competes against massive incumbents by doubling down on empathy, service, and human-led experiences while building relevance with younger consumers. Tory is Chief Marketing Officer and Executive Vice President at Amica Insurance, the nation's oldest mutual automobile insurance company with 119 years of heritage. With 27 years of experience in the insurance industry and previous leadership roles at Travelers Insurance and Hanover Insurance, Tory brings deep expertise in brand transformation, direct-to-consumer marketing, and building customer loyalty in highly competitive categories. His work modernizing Amica's brand platform while preserving its legendary customer loyalty culture makes his perspectives essential listening for marketing leaders seeking to balance heritage with innovation. What You'll Learn: How to leverage brand heritage as a competitive moat Why share of voice matters more than market share in commoditized categories The \"consumer as hero\" creative framework How to use AI for product discovery, not just operational efficiency The player-coach leadership model for scaling transformative change Why do direct distribution models require different marketing investments Hosted on Acast. See acast.com/privacy for more information.","meta_description":"The power of word-of-mouth and referral-based marketing takes on a whole new meaning in this episode of Marketing Vanguard. Tune in as Amica Insurance EVP…","key_points":[],"chapters":[],"topics":[],"duration_seconds":1784,"processing_state":"not_requested","actions":[{"name":"request_transcript","method":"POST","url":"https://stenobird.com/v1/public/podcasts/marketing-vanguard-228325/episodes/if-you-can-sell-insurance-you-can-sell-anything-ft-tory-pachis-of-amica-insurance/transcription-requests","description":"Idempotently request low-priority transcript generation for this episode."},{"name":"read_markdown","method":"GET","url":"https://stenobird.com/podcast/marketing-vanguard-228325/if-you-can-sell-insurance-you-can-sell-anything-ft-tory-pachis-of-amica-insurance.md","description":"Read the agent-friendly Markdown representation of this episode resource."}]}}