{"podcast":{"title":"Marketing Vanguard","slug":"marketing-vanguard-228325","podcast_index_feed_id":228325,"rss_url":"https://feeds.acast.com/public/shows/62470776b68b3c0012ad99a8","website_url":"https://www.adweek.com/podcasts/marketing-vanguard/","image_url":"https://assets.pippa.io/shows/62470776b68b3c0012ad99a8/1756910344582-9487d8f7-f527-4549-b641-234eacb92a28.jpeg","author":"Al Mannarino","episode_count":381,"summary":"The word “vanguard,” is defined as “a group of people leading the way in new development or ideas.” Marketing Vanguard: the podcast, spotlights the people who are driving the industry forward. It will feature valuable, must-listen nuggets of marketing-leadership wisdom, humility, stories, strategic insights, and growth opportunities in an era of ever more complex industry pressures and realities. Together we’ll dive into what's driving the decision-makers of today to move the needle of some of the world’s most exciting brands in incremental or monumental ways. Hosted on Acast. See acast.com/privacy for more information.","last_synced_at":"2026-07-15T22:21:05.507896+00:00","page_url":"https://stenobird.com/podcast/marketing-vanguard-228325"},"episode":{"title":"How Microsoft’s Bonnie Pelosi Uses AI to Lead at the Edge of Innovation - World Economic Forum Event","slug":"how-microsoft-s-bonnie-pelosi-uses-ai-to-lead-at-the-edge-of-innovation-world-economic-forum-event","published_at":"2026-02-05T12:44:50+00:00","page_url":"https://stenobird.com/podcast/marketing-vanguard-228325/how-microsoft-s-bonnie-pelosi-uses-ai-to-lead-at-the-edge-of-innovation-world-economic-forum-event","show_page_url":"https://stenobird.com/podcast/marketing-vanguard-228325","url":"https://shows.acast.com/cmo-moves/episodes/microsofts-bonnie-pelosi-uses-ai-to-lead-edge-innovation","audio_url":"https://sphinx.acast.com/p/open/s/62470776b68b3c0012ad99a8/e/698490c323ea1312642a30a9/media.mp3","summary":"AI has permeated every conversation since 2024, but CMOs have yet to use it to its full potential. In this episode of Marketing Vanguard, live from the World Economic Forum at Davos, Bonnie Pelosi , CEO EMEA at Microsoft, reveals the truth about AI in marketing - what’s going right, what’s going wrong, and everything in between.  What You'll Learn: How to embed governance into AI implementation from day one Why CMOs must act as connectors across the entire C-suite The \"Customer Zero\" mindset and why AI use cases must be geared, first, towards customers  How to lead cultural transformation, not just technology rollout Why curiosity and empathy are non-negotiable CMO competencies The distinction between tactical and strategic leadership Hosted on Acast. See acast.com/privacy for more information.","meta_description":"AI has permeated every conversation since 2024, but CMOs have yet to use it to its full potential. In this episode of Marketing Vanguard, live from the Wo…","key_points":[],"chapters":[],"topics":[],"duration_seconds":728,"processing_state":"not_requested","actions":[{"name":"request_transcript","method":"POST","url":"https://stenobird.com/v1/public/podcasts/marketing-vanguard-228325/episodes/how-microsoft-s-bonnie-pelosi-uses-ai-to-lead-at-the-edge-of-innovation-world-economic-forum-event/transcription-requests","description":"Idempotently request low-priority transcript generation for this episode."},{"name":"read_markdown","method":"GET","url":"https://stenobird.com/podcast/marketing-vanguard-228325/how-microsoft-s-bonnie-pelosi-uses-ai-to-lead-at-the-edge-of-innovation-world-economic-forum-event.md","description":"Read the agent-friendly Markdown representation of this episode resource."}]}}