{"podcast":{"title":"Marketing Vanguard","slug":"marketing-vanguard-228325","podcast_index_feed_id":228325,"rss_url":"https://feeds.acast.com/public/shows/62470776b68b3c0012ad99a8","website_url":"https://www.adweek.com/podcasts/marketing-vanguard/","image_url":"https://assets.pippa.io/shows/62470776b68b3c0012ad99a8/1756910344582-9487d8f7-f527-4549-b641-234eacb92a28.jpeg","author":"Al Mannarino","episode_count":381,"summary":"The word “vanguard,” is defined as “a group of people leading the way in new development or ideas.” Marketing Vanguard: the podcast, spotlights the people who are driving the industry forward. It will feature valuable, must-listen nuggets of marketing-leadership wisdom, humility, stories, strategic insights, and growth opportunities in an era of ever more complex industry pressures and realities. Together we’ll dive into what's driving the decision-makers of today to move the needle of some of the world’s most exciting brands in incremental or monumental ways. Hosted on Acast. See acast.com/privacy for more information.","last_synced_at":"2026-07-15T22:21:05.507896+00:00","page_url":"https://stenobird.com/podcast/marketing-vanguard-228325"},"episode":{"title":"Benoit Vatere's Case for Keeping Liquid Death Dangerous at Scale","slug":"benoit-vatere-s-case-for-keeping-liquid-death-dangerous-at-scale","published_at":"2026-04-16T13:41:57+00:00","page_url":"https://stenobird.com/podcast/marketing-vanguard-228325/benoit-vatere-s-case-for-keeping-liquid-death-dangerous-at-scale","show_page_url":"https://stenobird.com/podcast/marketing-vanguard-228325","url":"https://shows.acast.com/cmo-moves/episodes/benoit-vateres-case-keeping-liquid-death-dangerous-at-scale","audio_url":"https://sphinx.acast.com/p/open/s/62470776b68b3c0012ad99a8/e/69e0e725d2febdbec9272d36/media.mp3","summary":"How can you sell water in a can successfully, without making it a gimmick? In this live episode of Marketing Vanguard from Brandweek Atlanta, host Jenny Rooney sits down with Benoit Vatere, Chief Media Officer at Liquid Death, to explore how he, as a non-traditional entrepreneur with an engineering background, is scaling a cult beverage brand through unconventional media strategy, retail partnerships and aggressive upper-funnel investment while protecting the brand's core mystique. Benoit Vatere is Chief Media Officer at Liquid Death, where he drives growth strategy and media planning for one of the most distinctive brands in the beverage industry. With a background as an entrepreneur and engineer who spent 25 years building ad tech products in Los Angeles, Benoit brings unique expertise in bridging creator marketing, retail commerce and consumer conversion. His work at Liquid Death demonstrates how data-driven media strategy, disciplined creative positioning and deep retailer partnerships can scale challenger brands into category leaders while maintaining distinctive brand equity What You'll Learn: How to shift from DTC obsession to retail-first strategy The frequency-over-reach principle for mental availability How to build a tech stack that bridges awareness to retail conversion Why a CEO-CMO creates organizational competitive advantage The conquest strategy in competitive categories How to maintain brand mystique while scaling Hosted on Acast. See acast.com/privacy for more information.","meta_description":"How can you sell water in a can successfully, without making it a gimmick? In this live episode of Marketing Vanguard from Brandweek Atlanta, host Jenny R…","key_points":[],"chapters":[],"topics":[],"duration_seconds":1154,"processing_state":"not_requested","actions":[{"name":"request_transcript","method":"POST","url":"https://stenobird.com/v1/public/podcasts/marketing-vanguard-228325/episodes/benoit-vatere-s-case-for-keeping-liquid-death-dangerous-at-scale/transcription-requests","description":"Idempotently request low-priority transcript generation for this episode."},{"name":"read_markdown","method":"GET","url":"https://stenobird.com/podcast/marketing-vanguard-228325/benoit-vatere-s-case-for-keeping-liquid-death-dangerous-at-scale.md","description":"Read the agent-friendly Markdown representation of this episode resource."}]}}