{"podcast":{"title":"Marketing Therapy","slug":"marketing-therapy-7342222","podcast_index_feed_id":7342222,"rss_url":"https://feeds.captivate.fm/marketing-therapy/","website_url":"https://walkerstrategyco.com/podcast","image_url":"https://artwork.captivate.fm/6e8b38d5-84b2-440a-88d4-116ca2246b5a/lnS01KJi0uOPnBpW29Nv5_n6.png","author":"Anna Walker","episode_count":78,"summary":"You became a therapist to help people—not to spend hours Googling SEO tips, rewriting your website, or stressing over Instagram algorithms. That’s where this podcast comes in. Marketing Therapy is for private practice therapists who want to grow with more clarity, more confidence, and a whole lot less overwhelm. Each week, you’ll get bite-sized episodes packed with practical strategies, grounded advice, and the occasional tough-love pep talk to help you fill your caseload with right-fit, full-fee clients—without burning out or selling out. Hosted by Anna Walker, marketing coach and founder of Walker Strategy Co., who’s helped over 3,000 therapists grow thriving private practices that reflect the quality of their work. This isn’t just about getting more inquiries. It’s about creating a practice that feels as good on the inside as it looks on the outside. Hit follow and get ready—Marketing Therapy is now in session.","last_synced_at":"2026-07-01T00:18:08.958351+00:00","page_url":"https://stenobird.com/podcast/marketing-therapy-7342222"},"episode":{"title":"77. Where Does Your Personality Belong on Your Website? (Alumni Check-In Session #6)","slug":"77-where-does-your-personality-belong-on-your-website-alumni-check-in-session-6","published_at":"2026-06-30T11:00:00+00:00","page_url":"https://stenobird.com/podcast/marketing-therapy-7342222/77-where-does-your-personality-belong-on-your-website-alumni-check-in-session-6","show_page_url":"https://stenobird.com/podcast/marketing-therapy-7342222","url":"https://walkerstrategyco.com/podcast","audio_url":"https://episodes.captivate.fm/episode/d0456622-1756-438f-aedb-b00911cdceab.mp3","summary":"Your website shouldn't feel like a completely different version of you than the one clients meet in the therapy room. In this alumni check-in episode, Anna answers a thoughtful question from a Confident Copy graduate: How do you let your personality shine through your marketing while still keeping your website focused on your ideal client? Using the metaphor of a pair of light pink pants that felt \"too bold\" to wear, Anna explores why so many therapists default to \"beige\" marketing that feels safe but ultimately blends in. She shares practical ways to infuse your personality into your copy without making it all about you—so the right clients recognize themselves, recognize you, and feel confident reaching out. Here’s what you’ll learn in this episode: 1️⃣ Why your personality belongs in your marketing—even when your website is client-centered. 2️⃣ How \"beige\" marketing keeps you from standing out to the clients you're hoping to attract. 3️⃣ A simple exercise to help your authentic voice come through naturally in your website copy. 4️⃣ Why the goal isn't to appeal to everyone, but to help the right clients immediately recognize that you're the therapist for them. Resources & links mentioned Episode 76: https://walkerstrategyco.com/show-notes/76 Confident Copy Live waitlist: https://walkerstrategyco.com/cc-waitlist Done-for-you copywriting services: https://walkerstrategyco.com/services The Walker Strategy Co website: https://walkerstrategyco.com Connect + subscribe Enjoying the podcast? Subscribe so you never miss an episode—and feel free to share it with a fellow therapist who's building their private practice. Explore more marketing support for therapists: The Walker Strategy Co website: https://walkerstrategyco.com About Marketing Therapy Marketing Therapy is the…","meta_description":"Your website shouldn't feel like a completely different version of you than the one clients meet in the therapy room. In this alumni check-in episode, Ann…","key_points":[],"chapters":[],"topics":[],"duration_seconds":1011,"processing_state":"not_requested","actions":[{"name":"request_transcript","method":"POST","url":"https://stenobird.com/v1/public/podcasts/marketing-therapy-7342222/episodes/77-where-does-your-personality-belong-on-your-website-alumni-check-in-session-6/transcription-requests","description":"Idempotently request low-priority transcript generation for this episode."},{"name":"read_markdown","method":"GET","url":"https://stenobird.com/podcast/marketing-therapy-7342222/77-where-does-your-personality-belong-on-your-website-alumni-check-in-session-6.md","description":"Read the agent-friendly Markdown representation of this episode resource."}]}}