{"podcast":{"title":"Marketing Therapy","slug":"marketing-therapy-7342222","podcast_index_feed_id":7342222,"rss_url":"https://feeds.captivate.fm/marketing-therapy/","website_url":"https://walkerstrategyco.com/podcast","image_url":"https://artwork.captivate.fm/6e8b38d5-84b2-440a-88d4-116ca2246b5a/lnS01KJi0uOPnBpW29Nv5_n6.png","author":"Anna Walker","episode_count":78,"summary":"You became a therapist to help people—not to spend hours Googling SEO tips, rewriting your website, or stressing over Instagram algorithms. That’s where this podcast comes in. Marketing Therapy is for private practice therapists who want to grow with more clarity, more confidence, and a whole lot less overwhelm. Each week, you’ll get bite-sized episodes packed with practical strategies, grounded advice, and the occasional tough-love pep talk to help you fill your caseload with right-fit, full-fee clients—without burning out or selling out. Hosted by Anna Walker, marketing coach and founder of Walker Strategy Co., who’s helped over 3,000 therapists grow thriving private practices that reflect the quality of their work. This isn’t just about getting more inquiries. It’s about creating a practice that feels as good on the inside as it looks on the outside. Hit follow and get ready—Marketing Therapy is now in session.","last_synced_at":"2026-07-01T00:18:08.958351+00:00","page_url":"https://stenobird.com/podcast/marketing-therapy-7342222"},"episode":{"title":"72. Building Trust on Your Website: Images, Testimonials, & More (Alumni Check-In Session #5)","slug":"72-building-trust-on-your-website-images-testimonials-more-alumni-check-in-session-5","published_at":"2026-05-26T11:00:00+00:00","page_url":"https://stenobird.com/podcast/marketing-therapy-7342222/72-building-trust-on-your-website-images-testimonials-more-alumni-check-in-session-5","show_page_url":"https://stenobird.com/podcast/marketing-therapy-7342222","url":"https://walkerstrategyco.com/podcast","audio_url":"https://episodes.captivate.fm/episode/e7309378-cd53-4f58-af7c-487910f41545.mp3","summary":"In this fifth alumni check-in episode of Marketing Therapy, Anna answers two thoughtful questions from Confident Copy alumni about the “other” elements of a therapy website — the things beyond the copy itself that still deeply influence connection, trust, and conversion. From colleague endorsements to website imagery, this episode explores how therapists can make intentional choices that support both credibility and emotional resonance online. Anna breaks down how to ethically and strategically use colleague testimonials, where to place them for maximum impact, and why Google Business Profile matters more than ever for visibility in both Google and AI search results. She also shares a grounded framework for choosing website imagery that helps clients envision hope, healing, and transformation — instead of reinforcing the pain they’re already carrying. Here’s what you’ll learn in this episode: 1️⃣ How to use colleague endorsements on your website in a way that builds trust and credibility 2️⃣ Why Google Business Profile reviews matter more than website testimonials for SEO and AI visibility 3️⃣ How to choose website imagery that emotionally connects with ideal clients 4️⃣ The difference between traditional stock imagery and environmental imagery — and when to use each RESOURCES & LINKS MENTIONED Confident Copy: https://walkerstrategyco.com/cc Done-for-you services: https://walkerstrategyco.com/services The Walker Strategy Co website: https://walkerstrategyco.com CONNECT + SUBSCRIBE Enjoying the podcast? Subscribe so you never miss an episode—and feel free to share it with a fellow therapist who’s building their private practice. Explore more marketing support for therapists: The Walker Strategy Co website: https://walkerstrategyco.com ABOUT MARKETING THERAPY Marketi…","meta_description":"In this fifth alumni check-in episode of Marketing Therapy, Anna answers two thoughtful questions from Confident Copy alumni about the “other” elements of…","key_points":[],"chapters":[],"topics":[],"duration_seconds":995,"processing_state":"not_requested","actions":[{"name":"request_transcript","method":"POST","url":"https://stenobird.com/v1/public/podcasts/marketing-therapy-7342222/episodes/72-building-trust-on-your-website-images-testimonials-more-alumni-check-in-session-5/transcription-requests","description":"Idempotently request low-priority transcript generation for this episode."},{"name":"read_markdown","method":"GET","url":"https://stenobird.com/podcast/marketing-therapy-7342222/72-building-trust-on-your-website-images-testimonials-more-alumni-check-in-session-5.md","description":"Read the agent-friendly Markdown representation of this episode resource."}]}}