{"podcast":{"title":"Marketing Therapy","slug":"marketing-therapy-7342222","podcast_index_feed_id":7342222,"rss_url":"https://feeds.captivate.fm/marketing-therapy/","website_url":"https://walkerstrategyco.com/podcast","image_url":"https://artwork.captivate.fm/6e8b38d5-84b2-440a-88d4-116ca2246b5a/lnS01KJi0uOPnBpW29Nv5_n6.png","author":"Anna Walker","episode_count":78,"summary":"You became a therapist to help people—not to spend hours Googling SEO tips, rewriting your website, or stressing over Instagram algorithms. That’s where this podcast comes in. Marketing Therapy is for private practice therapists who want to grow with more clarity, more confidence, and a whole lot less overwhelm. Each week, you’ll get bite-sized episodes packed with practical strategies, grounded advice, and the occasional tough-love pep talk to help you fill your caseload with right-fit, full-fee clients—without burning out or selling out. Hosted by Anna Walker, marketing coach and founder of Walker Strategy Co., who’s helped over 3,000 therapists grow thriving private practices that reflect the quality of their work. This isn’t just about getting more inquiries. It’s about creating a practice that feels as good on the inside as it looks on the outside. Hit follow and get ready—Marketing Therapy is now in session.","last_synced_at":"2026-07-01T00:18:08.958351+00:00","page_url":"https://stenobird.com/podcast/marketing-therapy-7342222"},"episode":{"title":"67. The Higher Your Fee, the Harder Your Website Has to Work","slug":"67-the-higher-your-fee-the-harder-your-website-has-to-work","published_at":"2026-04-21T11:00:00+00:00","page_url":"https://stenobird.com/podcast/marketing-therapy-7342222/67-the-higher-your-fee-the-harder-your-website-has-to-work","show_page_url":"https://stenobird.com/podcast/marketing-therapy-7342222","url":"https://walkerstrategyco.com/podcast","audio_url":"https://episodes.captivate.fm/episode/3fd086e5-64cd-43f4-b9b2-29088ec7294a.mp3","summary":"If you’ve recently raised your fees—or you’re thinking about it—this episode is essential. Because here’s the reality: when your fee goes up, your website has to work harder. Not because your clients are “pickier”… but because they’re human. And when we make higher investment decisions, we naturally slow down, look closer, and seek more certainty. In this episode, Anna breaks down what that actually means for your website—and why a “good enough” site may no longer be enough to support the level you’re stepping into. Here’s what you’ll learn in this episode: 1️⃣ Why higher fees require higher levels of trust—and how your website either builds or diminishes that trust 2️⃣ What happens in the first five seconds on your website (and why it matters more than you think) 3️⃣ The difference between generic copy and “sticky” messaging that makes clients feel deeply understood 4️⃣ How to ensure your website reflects the current level of your work—not an outdated version of your practice Resources & Links Mentioned: Birthday Sale: https://walkerstrategyco.com/bs26 Confident Copy: https://walkerstrategyco.com/cc Squarespace Templates: https://walkerstrategyco.com/templates DIY Brand Kit (DBK): https://walkerstrategyco.com/dbk Done-for-you Services: https://walkerstrategyco.com/services Connect + Subscribe Enjoying the podcast? Subscribe so you never miss an episode—and feel free to share it with a fellow therapist who’s building their private practice. Explore more marketing support for therapists: https://walkerstrategyco.com About Marketing Therapy Marketing Therapy is the podcast where therapists learn how to market their private practices without burnout, self-doubt, or sleazy tactics. Hosted by Anna Walker, a marketing strategist and founder of Walker Strategy Co, each ep…","meta_description":"If you’ve recently raised your fees—or you’re thinking about it—this episode is essential. Because here’s the reality: when your fee goes up, your website…","key_points":[],"chapters":[],"topics":[],"duration_seconds":1451,"processing_state":"not_requested","actions":[{"name":"request_transcript","method":"POST","url":"https://stenobird.com/v1/public/podcasts/marketing-therapy-7342222/episodes/67-the-higher-your-fee-the-harder-your-website-has-to-work/transcription-requests","description":"Idempotently request low-priority transcript generation for this episode."},{"name":"read_markdown","method":"GET","url":"https://stenobird.com/podcast/marketing-therapy-7342222/67-the-higher-your-fee-the-harder-your-website-has-to-work.md","description":"Read the agent-friendly Markdown representation of this episode resource."}]}}