{"podcast":{"title":"Marketing Therapy","slug":"marketing-therapy-7342222","podcast_index_feed_id":7342222,"rss_url":"https://feeds.captivate.fm/marketing-therapy/","website_url":"https://walkerstrategyco.com/podcast","image_url":"https://artwork.captivate.fm/6e8b38d5-84b2-440a-88d4-116ca2246b5a/lnS01KJi0uOPnBpW29Nv5_n6.png","author":"Anna Walker","episode_count":78,"summary":"You became a therapist to help people—not to spend hours Googling SEO tips, rewriting your website, or stressing over Instagram algorithms. That’s where this podcast comes in. Marketing Therapy is for private practice therapists who want to grow with more clarity, more confidence, and a whole lot less overwhelm. Each week, you’ll get bite-sized episodes packed with practical strategies, grounded advice, and the occasional tough-love pep talk to help you fill your caseload with right-fit, full-fee clients—without burning out or selling out. Hosted by Anna Walker, marketing coach and founder of Walker Strategy Co., who’s helped over 3,000 therapists grow thriving private practices that reflect the quality of their work. This isn’t just about getting more inquiries. It’s about creating a practice that feels as good on the inside as it looks on the outside. Hit follow and get ready—Marketing Therapy is now in session.","last_synced_at":"2026-07-01T00:18:08.958351+00:00","page_url":"https://stenobird.com/podcast/marketing-therapy-7342222"},"episode":{"title":"65. What Your Website Is Saying When You're Not in the Room (And Why It Might Be Costing You Clients)","slug":"65-what-your-website-is-saying-when-you-re-not-in-the-room-and-why-it-might-be-costing-you-clients","published_at":"2026-04-14T11:00:00+00:00","page_url":"https://stenobird.com/podcast/marketing-therapy-7342222/65-what-your-website-is-saying-when-you-re-not-in-the-room-and-why-it-might-be-costing-you-clients","show_page_url":"https://stenobird.com/podcast/marketing-therapy-7342222","url":"https://walkerstrategyco.com/podcast","audio_url":"https://episodes.captivate.fm/episode/c5c0a88d-9110-4901-9cda-36a86c586587.mp3","summary":"Right now—literally as you’re listening to this—someone could be on your website. They’re scrolling. They’re deciding. They’re comparing you to 7–9 other therapists… and you’re not there to guide the conversation. That’s the role your website plays today. In this episode, Anna walks you through what your website is actually communicating when you’re not in the room—and why that matters more than ever in today’s saturated, comparison-driven market. If your website has been “fine” for a while… this episode will help you see why “fine” might not be enough anymore. Here’s what you’ll learn in this episode: 1️⃣ The three things your website is always communicating—and how they impact whether a client reaches out 2️⃣ Why first impressions are almost entirely visual (and how design can quietly build—or break—trust) 3️⃣ How specificity in your messaging helps right-fit clients self-select (and makes consults easier) 4️⃣ The role personality plays in helping clients feel connected to you before you ever speak Resources & Links Mentioned: Birthday Sale: https://walkerstrategyco.com/bs26 Confident Copy: https://walkerstrategyco.com/cc Squarespace Templates: https://walkerstrategyco.com/templates DIY Brand Kit (DBK): https://walkerstrategyco.com/dbk 59. How to Write an About Page That Builds Instant Trust: https://walkerstrategyco.com/show-notes/59 63. 7 Years, 5,000+ Therapists: What I’ve Learned: https://walkerstrategyco.com/show-notes/63 Connect + Subscribe Enjoying the podcast? Subscribe so you never miss an episode—and feel free to share it with a fellow therapist who’s building their private practice. Explore more marketing support for therapists: https://walkerstrategyco.com About Marketing Therapy Marketing Therapy is the podcast where therapists learn how to market th…","meta_description":"Right now—literally as you’re listening to this—someone could be on your website. They’re scrolling. They’re deciding. They’re comparing you to 7–9 other…","key_points":[],"chapters":[],"topics":[],"duration_seconds":1866,"processing_state":"not_requested","actions":[{"name":"request_transcript","method":"POST","url":"https://stenobird.com/v1/public/podcasts/marketing-therapy-7342222/episodes/65-what-your-website-is-saying-when-you-re-not-in-the-room-and-why-it-might-be-costing-you-clients/transcription-requests","description":"Idempotently request low-priority transcript generation for this episode."},{"name":"read_markdown","method":"GET","url":"https://stenobird.com/podcast/marketing-therapy-7342222/65-what-your-website-is-saying-when-you-re-not-in-the-room-and-why-it-might-be-costing-you-clients.md","description":"Read the agent-friendly Markdown representation of this episode resource."}]}}