{"podcast":{"title":"Marketing Therapy","slug":"marketing-therapy-7342222","podcast_index_feed_id":7342222,"rss_url":"https://feeds.captivate.fm/marketing-therapy/","website_url":"https://walkerstrategyco.com/podcast","image_url":"https://artwork.captivate.fm/6e8b38d5-84b2-440a-88d4-116ca2246b5a/lnS01KJi0uOPnBpW29Nv5_n6.png","author":"Anna Walker","episode_count":78,"summary":"You became a therapist to help people—not to spend hours Googling SEO tips, rewriting your website, or stressing over Instagram algorithms. That’s where this podcast comes in. Marketing Therapy is for private practice therapists who want to grow with more clarity, more confidence, and a whole lot less overwhelm. Each week, you’ll get bite-sized episodes packed with practical strategies, grounded advice, and the occasional tough-love pep talk to help you fill your caseload with right-fit, full-fee clients—without burning out or selling out. Hosted by Anna Walker, marketing coach and founder of Walker Strategy Co., who’s helped over 3,000 therapists grow thriving private practices that reflect the quality of their work. This isn’t just about getting more inquiries. It’s about creating a practice that feels as good on the inside as it looks on the outside. Hit follow and get ready—Marketing Therapy is now in session.","last_synced_at":"2026-07-01T00:18:08.958351+00:00","page_url":"https://stenobird.com/podcast/marketing-therapy-7342222"},"episode":{"title":"62. Specialty Pages vs. Method Pages: Which You Need & Why (Alumni Check-In Session #3)","slug":"62-specialty-pages-vs-method-pages-which-you-need-why-alumni-check-in-session-3","published_at":"2026-03-26T11:00:00+00:00","page_url":"https://stenobird.com/podcast/marketing-therapy-7342222/62-specialty-pages-vs-method-pages-which-you-need-why-alumni-check-in-session-3","show_page_url":"https://stenobird.com/podcast/marketing-therapy-7342222","url":"https://walkerstrategyco.com/podcast","audio_url":"https://episodes.captivate.fm/episode/da5d3203-87d0-45a5-a1dd-bab8fcfd6b5a.mp3","summary":"If you’ve ever stared at your website wondering how to talk about what you do without confusing your clients… you’re not alone. Because here’s the tension: your clients are searching for things like OCD or anxiety—but your actual work might center around specific methods like I-CBT, ERP, or ACT. So where does all of that go on your website without turning it into a wall of jargon or “alphabet soup”? In this episode, I’m walking you through exactly how to think about method pages vs. specialty pages —and why you likely need both. Using a real question from a Confident Copy graduate, we’re unpacking how to structure your site so it connects with clients at their point of need and positions your unique approach clearly and confidently. If your website has been feeling unclear, cluttered, or like it’s not fully reflecting your expertise, this will help you simplify and move forward with confidence. Here’s what you’ll learn in this episode: 1️⃣ The difference between specialty pages and method pages—and why both matter more than ever in the age of SEO and AI 2️⃣ How to talk about multiple modalities (without overwhelming or confusing your clients) 3️⃣ A simple way to structure your website so you attract the right clients while clearly owning your unique approach Resources & Links Mentioned: The Walker Strategy Co website: https://walkerstrategyco.com Confident Copy: https://walkerstrategyco.com/cc Connect + Subscribe Enjoying the podcast? Subscribe so you never miss an episode—and feel free to share it with a fellow therapist who’s building their private practice. Explore more marketing support for therapists: The Walker Strategy Co website: https://walkerstrategyco.com . About Marketing Therapy Marketing Therapy is the podcast where therapists learn how to market thei…","meta_description":"If you’ve ever stared at your website wondering how to talk about what you do without confusing your clients… you’re not alone. Because here’s the tension…","key_points":[],"chapters":[],"topics":[],"duration_seconds":876,"processing_state":"not_requested","actions":[{"name":"request_transcript","method":"POST","url":"https://stenobird.com/v1/public/podcasts/marketing-therapy-7342222/episodes/62-specialty-pages-vs-method-pages-which-you-need-why-alumni-check-in-session-3/transcription-requests","description":"Idempotently request low-priority transcript generation for this episode."},{"name":"read_markdown","method":"GET","url":"https://stenobird.com/podcast/marketing-therapy-7342222/62-specialty-pages-vs-method-pages-which-you-need-why-alumni-check-in-session-3.md","description":"Read the agent-friendly Markdown representation of this episode resource."}]}}