{"podcast":{"title":"Marketing Therapy","slug":"marketing-therapy-7342222","podcast_index_feed_id":7342222,"rss_url":"https://feeds.captivate.fm/marketing-therapy/","website_url":"https://walkerstrategyco.com/podcast","image_url":"https://artwork.captivate.fm/6e8b38d5-84b2-440a-88d4-116ca2246b5a/lnS01KJi0uOPnBpW29Nv5_n6.png","author":"Anna Walker","episode_count":78,"summary":"You became a therapist to help people—not to spend hours Googling SEO tips, rewriting your website, or stressing over Instagram algorithms. That’s where this podcast comes in. Marketing Therapy is for private practice therapists who want to grow with more clarity, more confidence, and a whole lot less overwhelm. Each week, you’ll get bite-sized episodes packed with practical strategies, grounded advice, and the occasional tough-love pep talk to help you fill your caseload with right-fit, full-fee clients—without burning out or selling out. Hosted by Anna Walker, marketing coach and founder of Walker Strategy Co., who’s helped over 3,000 therapists grow thriving private practices that reflect the quality of their work. This isn’t just about getting more inquiries. It’s about creating a practice that feels as good on the inside as it looks on the outside. Hit follow and get ready—Marketing Therapy is now in session.","last_synced_at":"2026-07-01T00:18:08.958351+00:00","page_url":"https://stenobird.com/podcast/marketing-therapy-7342222"},"episode":{"title":"59. How to Write an About Page That Builds Instant Trust","slug":"59-how-to-write-an-about-page-that-builds-instant-trust","published_at":"2026-03-10T11:00:00+00:00","page_url":"https://stenobird.com/podcast/marketing-therapy-7342222/59-how-to-write-an-about-page-that-builds-instant-trust","show_page_url":"https://stenobird.com/podcast/marketing-therapy-7342222","url":"https://walkerstrategyco.com/podcast","audio_url":"https://episodes.captivate.fm/episode/d6ae4b18-1014-45ec-ae0e-4f2cd90a9fb3.mp3","summary":"Most therapists treat their About page like an afterthought—a quick bio, a headshot, maybe a list of credentials. But here’s the reality: after someone reads your homepage, the About page is often the next place they click . And when they do, they’re not just browsing… they’re deciding whether they trust you enough to reach out. In today’s market—where clients are more discerning than ever—your website has to start building trust immediately. And your About page is one of the most powerful places to do it. In this episode, I walk you through how to rethink this page entirely. Because, despite the name, your About page isn’t actually about you. It’s about helping your ideal client feel seen, understood, and confident that you’re the right therapist to help them. Here’s what you’ll learn in this episode: 1️⃣ Why your About page is often the second most visited page on your website—and what that means for your marketing. 2️⃣ The two explorations you must go through before writing a strong About page: understanding your client and understanding your unique value as a clinician. 3️⃣ The biggest red flags I see on therapist About pages (including resume-style bios and “dating profile” content) and what to do instead. Resources & Links Mentioned: The Walker Strategy Co website: https://walkerstrategyco.com Clear Website, Full Caseload workshop: https://walkerstrategyco.com/cwfc Confident Copy: https://walkerstrategyco.com/cc Done-for-you website copy + design services: https://walkerstrategyco.com/services Connect + Subscribe Enjoying the podcast? Subscribe so you never miss an episode—and feel free to share it with a fellow therapist who’s building their private practice. Explore more marketing support for therapists: The Walker Strategy Co website: https://walkerstrateg…","meta_description":"Most therapists treat their About page like an afterthought—a quick bio, a headshot, maybe a list of credentials. But here’s the reality: after someone re…","key_points":[],"chapters":[],"topics":[],"duration_seconds":1963,"processing_state":"not_requested","actions":[{"name":"request_transcript","method":"POST","url":"https://stenobird.com/v1/public/podcasts/marketing-therapy-7342222/episodes/59-how-to-write-an-about-page-that-builds-instant-trust/transcription-requests","description":"Idempotently request low-priority transcript generation for this episode."},{"name":"read_markdown","method":"GET","url":"https://stenobird.com/podcast/marketing-therapy-7342222/59-how-to-write-an-about-page-that-builds-instant-trust.md","description":"Read the agent-friendly Markdown representation of this episode resource."}]}}