{"podcast":{"title":"Marketing Therapy","slug":"marketing-therapy-7342222","podcast_index_feed_id":7342222,"rss_url":"https://feeds.captivate.fm/marketing-therapy/","website_url":"https://walkerstrategyco.com/podcast","image_url":"https://artwork.captivate.fm/6e8b38d5-84b2-440a-88d4-116ca2246b5a/lnS01KJi0uOPnBpW29Nv5_n6.png","author":"Anna Walker","episode_count":78,"summary":"You became a therapist to help people—not to spend hours Googling SEO tips, rewriting your website, or stressing over Instagram algorithms. That’s where this podcast comes in. Marketing Therapy is for private practice therapists who want to grow with more clarity, more confidence, and a whole lot less overwhelm. Each week, you’ll get bite-sized episodes packed with practical strategies, grounded advice, and the occasional tough-love pep talk to help you fill your caseload with right-fit, full-fee clients—without burning out or selling out. Hosted by Anna Walker, marketing coach and founder of Walker Strategy Co., who’s helped over 3,000 therapists grow thriving private practices that reflect the quality of their work. This isn’t just about getting more inquiries. It’s about creating a practice that feels as good on the inside as it looks on the outside. Hit follow and get ready—Marketing Therapy is now in session.","last_synced_at":"2026-07-01T00:18:08.958351+00:00","page_url":"https://stenobird.com/podcast/marketing-therapy-7342222"},"episode":{"title":"57. When Parents Want You to “Fix” Their Child (Alumni Check-In Session #2)","slug":"57-when-parents-want-you-to-fix-their-child-alumni-check-in-session-2","published_at":"2026-02-26T11:00:00+00:00","page_url":"https://stenobird.com/podcast/marketing-therapy-7342222/57-when-parents-want-you-to-fix-their-child-alumni-check-in-session-2","show_page_url":"https://stenobird.com/podcast/marketing-therapy-7342222","url":"https://walkerstrategyco.com/podcast","audio_url":"https://episodes.captivate.fm/episode/3d08421e-64ab-4ea0-8dd4-8fef9ed1030c.mp3","summary":"What happens when your clients think they need one thing… but you actually treat something deeper? This is such a common tension for therapists. A parent searches for help with tantrums—but you know the real work is supporting them as the agent of change. A client says they have anxiety—but you know trauma is driving it. In this Confident Copy alumni check-in session, I’m answering a question from Casey, a child psychologist who specializes in working with parents of toddlers and preschoolers. She’s crystal clear on what works in her model: parents learning new tools, building new skills, and showing up differently at home. But she’s wrestling with how to market that without recreating the burnout she experienced in the past. This episode is all about bridging that gap—meeting clients at their point of need without compromising your model, your energy, or your boundaries. If you’ve ever wondered how to call in the right-fit clients while blessing and releasing the rest, this one will feel grounding and strategic. Here’s what you’ll learn in this episode: 1️⃣ How to meet clients at their “visible problem” (tantrums, anxiety, conflict) without diluting what you actually do. 2️⃣ The copy shifts that attract self-aware, motivated clients—and gently repel the ones who aren’t ready. 3️⃣ How clear expectations in your marketing prevent burnout before a client ever books. Resources & Links Mentioned: Confident Copy: https://walkerstrategyco.com/cc The Walker Strategy Co website: https://walkerstrategyco.com Connect + Subscribe Enjoying the podcast? Subscribe so you never miss an episode—and feel free to share it with a fellow therapist who’s building their private practice. Explore more marketing support for therapists: The Walker Strategy Co website: https://walkerstrateg…","meta_description":"What happens when your clients think they need one thing… but you actually treat something deeper? This is such a common tension for therapists. A parent…","key_points":[],"chapters":[],"topics":[],"duration_seconds":833,"processing_state":"not_requested","actions":[{"name":"request_transcript","method":"POST","url":"https://stenobird.com/v1/public/podcasts/marketing-therapy-7342222/episodes/57-when-parents-want-you-to-fix-their-child-alumni-check-in-session-2/transcription-requests","description":"Idempotently request low-priority transcript generation for this episode."},{"name":"read_markdown","method":"GET","url":"https://stenobird.com/podcast/marketing-therapy-7342222/57-when-parents-want-you-to-fix-their-child-alumni-check-in-session-2.md","description":"Read the agent-friendly Markdown representation of this episode resource."}]}}