{"podcast":{"title":"Marketing Speak®","slug":"marketing-speak-966517","podcast_index_feed_id":966517,"rss_url":"https://marketingspeakpodcast.libsyn.com/rss/","website_url":"http://www.marketingspeak.com","image_url":"https://static.libsyn.com/p/assets/7/b/d/b/7bdb7268b6cb5808d959afa2a1bf1c87/Untitled_design_5.png","author":"Stephan Spencer","episode_count":549,"summary":"Tune in to learn the tips, tricks, and new insights that the top players in the digital marketing world are using to grow their brand and business. www.marketingspeak.com","last_synced_at":"2026-07-16T00:20:40.318696+00:00","page_url":"https://stenobird.com/podcast/marketing-speak-966517"},"episode":{"title":"524. Stop Setting 5 Year Goals with Todd Herman","slug":"524-stop-setting-5-year-goals-with-todd-herman","published_at":"2025-10-22T12:00:00+00:00","page_url":"https://stenobird.com/podcast/marketing-speak-966517/524-stop-setting-5-year-goals-with-todd-herman","show_page_url":"https://stenobird.com/podcast/marketing-speak-966517","url":"https://www.marketingspeak.com/524","audio_url":"https://traffic.libsyn.com/secure/marketingspeakpodcast/MS_524_Todd_Herman.mp3?dest-id=324788","summary":"Most entrepreneurs have their calendars backwards—and it's costing them everything. Todd Herman has spent 21 years in high-performance athletics, working with Olympic athletes and billionaire entrepreneurs. His controversial insight is that most entrepreneurs are committing the cardinal sin of business: mistaking activity for achievement. Todd's philosophy is brutally simple: One goal. 90 days. Complete focus. No more half-built bridges. No more \"90% finished\" projects that generate zero revenue. No more productive procrastination disguised as \"strategic planning.\" Here's what hit home for me: → Your calendar reveals whether you're getting results → Most \"goals\" are actually just projects—and the distinction matters enormously → Theme days (Marketing Mondays, Financial Fridays) create momentum through batching → Meetings without all decision-makers present are just expensive gossip sessions If you're ready to graduate from anecdotal success stories to science-backed systems, this episode is essential listening. The show notes, including the transcript and checklist to this episode, are at marketingspeak.com/524 .","meta_description":"Most entrepreneurs have their calendars backwards—and it's costing them everything. Todd Herman has spent 21 years in high-performance athletics, working…","key_points":[],"chapters":[],"topics":[],"duration_seconds":3401,"processing_state":"not_requested","actions":[{"name":"request_transcript","method":"POST","url":"https://stenobird.com/v1/public/podcasts/marketing-speak-966517/episodes/524-stop-setting-5-year-goals-with-todd-herman/transcription-requests","description":"Idempotently request low-priority transcript generation for this episode."},{"name":"read_markdown","method":"GET","url":"https://stenobird.com/podcast/marketing-speak-966517/524-stop-setting-5-year-goals-with-todd-herman.md","description":"Read the agent-friendly Markdown representation of this episode resource."}]}}