{"podcast":{"title":"Marketing Speak®","slug":"marketing-speak-966517","podcast_index_feed_id":966517,"rss_url":"https://marketingspeakpodcast.libsyn.com/rss/","website_url":"http://www.marketingspeak.com","image_url":"https://static.libsyn.com/p/assets/7/b/d/b/7bdb7268b6cb5808d959afa2a1bf1c87/Untitled_design_5.png","author":"Stephan Spencer","episode_count":549,"summary":"Tune in to learn the tips, tricks, and new insights that the top players in the digital marketing world are using to grow their brand and business. www.marketingspeak.com","last_synced_at":"2026-07-16T00:20:40.318696+00:00","page_url":"https://stenobird.com/podcast/marketing-speak-966517"},"episode":{"title":"521. From Hobby to Empire: A Case Study with Greg Merrilees","slug":"521-from-hobby-to-empire-a-case-study-with-greg-merrilees","published_at":"2025-10-01T12:00:00+00:00","page_url":"https://stenobird.com/podcast/marketing-speak-966517/521-from-hobby-to-empire-a-case-study-with-greg-merrilees","show_page_url":"https://stenobird.com/podcast/marketing-speak-966517","url":"https://www.marketingspeak.com/521","audio_url":"https://traffic.libsyn.com/secure/marketingspeakpodcast/MS_521_What_Is_My_IP_Address_Case_Study.mp3?dest-id=324788","summary":"While everyone's panicking about AI killing website traffic, one client scaled from 2M to 13M monthly visits. In the latest episode of Marketing Speak, design expert Greg Merrilees reveals how WhatIsMyIPAddress.com achieved explosive growth by building authority—not just pretty websites. Learn the exact architecture that beats AI Overviews and Google's traffic death spiral. This episode is a blueprint for future-proofing your brand. The show notes, including the transcript and checklist to this episode, are at marketingspeak.com/521 .","meta_description":"While everyone's panicking about AI killing website traffic, one client scaled from 2M to 13M monthly visits. In the latest episode of Marketing Speak, de…","key_points":[],"chapters":[],"topics":[],"duration_seconds":5060,"processing_state":"not_requested","actions":[{"name":"request_transcript","method":"POST","url":"https://stenobird.com/v1/public/podcasts/marketing-speak-966517/episodes/521-from-hobby-to-empire-a-case-study-with-greg-merrilees/transcription-requests","description":"Idempotently request low-priority transcript generation for this episode."},{"name":"read_markdown","method":"GET","url":"https://stenobird.com/podcast/marketing-speak-966517/521-from-hobby-to-empire-a-case-study-with-greg-merrilees.md","description":"Read the agent-friendly Markdown representation of this episode resource."}]}}