{"podcast":{"title":"Marketing School - Digital Marketing and Online Marketing Tips","slug":"marketing-school-digital-marketing-and-online-marketing-tips-3891700","podcast_index_feed_id":3891700,"rss_url":"https://feeds.megaphone.fm/ESHO5419936864","website_url":"https://www.marketingschool.io/","image_url":"https://megaphone.imgix.net/podcasts/c33275d8-1d35-11ef-8dc9-63277e600456/image/ec510512aa9bccd8d846b8b8d546688f.png?ixlib=rails-4.3.1&max-w=3000&max-h=3000&fit=crop&auto=format,compress","author":"Eric Siu and Neil Patel","episode_count":3362,"summary":"Neil Patel and Eric Siu bring you daily ACTIONABLE digital marketing lessons that they've learned through years of being in the trenches. Whether you have a new website or you're an established business, you'll learn the latest SEO, content marketing, social media, email marketing, conversion optimization and general online marketing strategies that work today from people that actually practice marketing and operate business. Approaching 100M downloads with 2,500+ episodes, you're sure to find something that will help you grow faster. Also don't forget to subscribe to our Marketing School Youtube channel to get more marketing goodness. 94849990-341d-11f1-a99b-e154abd40242","last_synced_at":"2026-09-24T12:29:37.238395+00:00","page_url":"https://stenobird.com/podcast/marketing-school-digital-marketing-and-online-marketing-tips-3891700"},"episode":{"title":"The Best Marketing Is Free. Almost Nobody Does It.","slug":"the-best-marketing-is-free-almost-nobody-does-it","published_at":"2026-09-02T13:00:00+00:00","page_url":"https://stenobird.com/podcast/marketing-school-digital-marketing-and-online-marketing-tips-3891700/the-best-marketing-is-free-almost-nobody-does-it","show_page_url":"https://stenobird.com/podcast/marketing-school-digital-marketing-and-online-marketing-tips-3891700","url":"https://traffic.megaphone.fm/ESHO4196604656.mp3","audio_url":"https://traffic.megaphone.fm/ESHO4196604656.mp3","summary":"Growth Newsletter: https://levelingup.beehiiv.com/subscribe Need marketing help? Visit: https://www.singlegrain.com/ and https://npdigital.com/Want to recruit great marketers? Find them here: https://marketingschool.io/hire Eric brings the DHH question — outspend or outteach? — and the hosts take sides on the cheapest marketing that almost nobody has the patience to do. Then it gets personal: why Bezos Expeditions invested in Basecamp, whether pressure makes winners, the hairy reality of agency M&A (data rooms, earn-outs, and numbers that never survive diligence), a tale of two agency contractors, and why revenue beats views every single time. A candid operator's episode on teaching, buying, and building agencies. Key takeaways◾Outteaching compounds — it's the free marketing nobody commits to◾In agency M&A, the seller's numbers never survive the data room◾Optimize for revenue, not reach Chapters00:00 Outspend vs outteach: the DHH question01:12 Bezos and Basecamp02:21 Pressure makes winners05:48 The agency M&A trap09:55 Managing mistakes properly12:09 A tale of two agencies18:33 Revenue over views","meta_description":"Growth Newsletter: https://levelingup.beehiiv.com/subscribe Need marketing help? Visit: https://www.singlegrain.com/ and https://npdigital.com/Want to rec…","key_points":[],"chapters":[],"topics":[],"duration_seconds":1450,"processing_state":"not_requested","actions":[{"name":"request_transcript","method":"POST","url":"https://stenobird.com/v1/public/podcasts/marketing-school-digital-marketing-and-online-marketing-tips-3891700/episodes/the-best-marketing-is-free-almost-nobody-does-it/transcription-requests","description":"Idempotently request low-priority transcript generation for this episode."},{"name":"read_markdown","method":"GET","url":"https://stenobird.com/podcast/marketing-school-digital-marketing-and-online-marketing-tips-3891700/the-best-marketing-is-free-almost-nobody-does-it.md","description":"Read the agent-friendly Markdown representation of this episode resource."}]}}