{"podcast":{"title":"Marketing School - Digital Marketing and Online Marketing Tips","slug":"marketing-school-digital-marketing-and-online-marketing-tips-3891700","podcast_index_feed_id":3891700,"rss_url":"https://feeds.megaphone.fm/ESHO5419936864","website_url":"https://www.marketingschool.io/","image_url":"https://megaphone.imgix.net/podcasts/c33275d8-1d35-11ef-8dc9-63277e600456/image/ec510512aa9bccd8d846b8b8d546688f.png?ixlib=rails-4.3.1&max-w=3000&max-h=3000&fit=crop&auto=format,compress","author":"Eric Siu and Neil Patel","episode_count":3319,"summary":"Neil Patel and Eric Siu bring you daily ACTIONABLE digital marketing lessons that they've learned through years of being in the trenches. Whether you have a new website or you're an established business, you'll learn the latest SEO, content marketing, social media, email marketing, conversion optimization and general online marketing strategies that work today from people that actually practice marketing and operate business. Approaching 100M downloads with 2,500+ episodes, you're sure to find something that will help you grow faster. Also don't forget to subscribe to our Marketing School Youtube channel to get more marketing goodness. 94849990-341d-11f1-a99b-e154abd40242","last_synced_at":"2026-07-10T00:20:21.382622+00:00","page_url":"https://stenobird.com/podcast/marketing-school-digital-marketing-and-online-marketing-tips-3891700"},"episode":{"title":"The AI Search Strategy That Actually Works","slug":"the-ai-search-strategy-that-actually-works","published_at":"2026-05-25T14:00:00+00:00","page_url":"https://stenobird.com/podcast/marketing-school-digital-marketing-and-online-marketing-tips-3891700/the-ai-search-strategy-that-actually-works","show_page_url":"https://stenobird.com/podcast/marketing-school-digital-marketing-and-online-marketing-tips-3891700","url":"https://traffic.megaphone.fm/ESHO6119848364.mp3","audio_url":"https://traffic.megaphone.fm/ESHO6119848364.mp3","summary":"Neil and Eric break down why AI search tools like ChatGPT, Gemini, Perplexity, and Google AI Overviews heavily cite listicles, why Google is cracking down on self-published SEO listicles, and how AI-generated content is causing major traffic declines. They also discuss GEO vs SEO, token optimization opportunities, Google’s AI search evolution, and the future of AI consulting, content marketing, and search rankings in the AI era. Key Takeaways: • AI search engines favor listicle content for citations • AI-generated SEO content can trigger massive traffic drops • Token optimization may become a billion-dollar AI service Chapters: (00:00) AI Search Loves Listicles (00:45) Google Cracks Down on SEO Spam (02:33) Short-Term SEO Tactics Fail (05:11) GEO Tools and AI Content Problems (07:16) AI Content Traffic Collapse (10:19) Google vs ChatGPT Search Future (12:00) Google AI Search Updates (14:21) Token Optimization Business Opportunity (16:30) AI Consulting and Token Control (18:47) The Future of AI Pricing","meta_description":"Neil and Eric break down why AI search tools like ChatGPT, Gemini, Perplexity, and Google AI Overviews heavily cite listicles, why Google is cracking down…","key_points":[],"chapters":[],"topics":[],"duration_seconds":1314,"processing_state":"not_requested","actions":[{"name":"request_transcript","method":"POST","url":"https://stenobird.com/v1/public/podcasts/marketing-school-digital-marketing-and-online-marketing-tips-3891700/episodes/the-ai-search-strategy-that-actually-works/transcription-requests","description":"Idempotently request low-priority transcript generation for this episode."},{"name":"read_markdown","method":"GET","url":"https://stenobird.com/podcast/marketing-school-digital-marketing-and-online-marketing-tips-3891700/the-ai-search-strategy-that-actually-works.md","description":"Read the agent-friendly Markdown representation of this episode resource."}]}}