{"podcast":{"title":"Marketing School - Digital Marketing and Online Marketing Tips","slug":"marketing-school-digital-marketing-and-online-marketing-tips-3891700","podcast_index_feed_id":3891700,"rss_url":"https://feeds.megaphone.fm/ESHO5419936864","website_url":"https://www.marketingschool.io/","image_url":"https://megaphone.imgix.net/podcasts/c33275d8-1d35-11ef-8dc9-63277e600456/image/ec510512aa9bccd8d846b8b8d546688f.png?ixlib=rails-4.3.1&max-w=3000&max-h=3000&fit=crop&auto=format,compress","author":"Eric Siu and Neil Patel","episode_count":3362,"summary":"Neil Patel and Eric Siu bring you daily ACTIONABLE digital marketing lessons that they've learned through years of being in the trenches. Whether you have a new website or you're an established business, you'll learn the latest SEO, content marketing, social media, email marketing, conversion optimization and general online marketing strategies that work today from people that actually practice marketing and operate business. Approaching 100M downloads with 2,500+ episodes, you're sure to find something that will help you grow faster. Also don't forget to subscribe to our Marketing School Youtube channel to get more marketing goodness. 94849990-341d-11f1-a99b-e154abd40242","last_synced_at":"2026-09-24T12:29:37.238395+00:00","page_url":"https://stenobird.com/podcast/marketing-school-digital-marketing-and-online-marketing-tips-3891700"},"episode":{"title":"Stop Teaching Your Team AI. Keep the Top 40%.","slug":"stop-teaching-your-team-ai-keep-the-top-40","published_at":"2026-09-07T13:00:00+00:00","page_url":"https://stenobird.com/podcast/marketing-school-digital-marketing-and-online-marketing-tips-3891700/stop-teaching-your-team-ai-keep-the-top-40","show_page_url":"https://stenobird.com/podcast/marketing-school-digital-marketing-and-online-marketing-tips-3891700","url":"https://traffic.megaphone.fm/ESHO3777532395.mp3","audio_url":"https://traffic.megaphone.fm/ESHO3777532395.mp3","summary":"Growth Newsletter: https://levelingup.beehiiv.com/subscribe Need marketing help? Visit: https://www.singlegrain.com/ and https://npdigital.com/Want to recruit great marketers? Find them here: https://marketingschool.io/hire Eric came back from a founder retreat with a hard truth: the AI hackathons and training programs everyone planned in January didn't work, and the companies pulling ahead just raised the talent bar. He walks through the GitHub leaderboard that shows who's actually shipping, why one 200-engineer company is keeping only its top 40, and Neil's long-held view that you can't train mindset. Then the sycophancy trap: why ChatGPT agrees with whatever you feed it, what Neil found when he ran a real recommendation test across an accounting firm, and why most executives still don't understand how these models work. Key takeaways◾You can't train mindset. Raise the bar and hire people who already have it◾A public shipping leaderboard exposes who's really working in about a week◾AI is a sycophant. Optimize for it, don't just ask it follow-up questions Chapters00:00 Stop training, raise the talent bar01:14 The GitHub leaderboard: keep the top 4002:31 Neil: hire amazing people, it solves most problems07:45 The AI therapy trap: it agrees with you13:17 Neil's accounting-firm recommendation test15:54 Three years in, executives still don't get it","meta_description":"Growth Newsletter: https://levelingup.beehiiv.com/subscribe Need marketing help? Visit: https://www.singlegrain.com/ and https://npdigital.com/Want to rec…","key_points":[],"chapters":[],"topics":[],"duration_seconds":1159,"processing_state":"not_requested","actions":[{"name":"request_transcript","method":"POST","url":"https://stenobird.com/v1/public/podcasts/marketing-school-digital-marketing-and-online-marketing-tips-3891700/episodes/stop-teaching-your-team-ai-keep-the-top-40/transcription-requests","description":"Idempotently request low-priority transcript generation for this episode."},{"name":"read_markdown","method":"GET","url":"https://stenobird.com/podcast/marketing-school-digital-marketing-and-online-marketing-tips-3891700/stop-teaching-your-team-ai-keep-the-top-40.md","description":"Read the agent-friendly Markdown representation of this episode resource."}]}}